1. Onsite Factors. These are the characteristics of your site itself, like where you use keywaords, how you organize your content, etc. 2. Offsite Factors. These factors refer to the links that point to your site, either on other sites you own or on other people's sites. Whenever you link to your product site from you blog, or from a resource box in an article (that you had published in any article directories) you are influencing the offsite factors that will help you rank well in Google (or
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