Sunday, December 12, 2010

Adsense Conversion process - It's All In The Keywords

By Phil Guye


Many internet marketers are familiar with Google adsense that is a Pay-Per Click (Ppc) service. Each time someone clicks on an Google adsense ad on your blog or website, you're given a portion of the income which Google gathers from the advertiser. But do you know how it all works and how you can create more money from it? How's your Adsense conversion process?

How you do with Google adsense all depends on how properly you're using your keywords. All you need to do is choose the keywords that pull in much more income per click. May seem obvious but you have to do a little shopping around to get these keywords.

While getting a lot of traffic will give you more impressions of your Adsense advertisements, you should also have more clicks. There are lots of stuff that you can try to increase clicks. To start with, be certain that your ads are put in a leading area where visitors will see them. Next, be sure you don't have so many other links on your pages that site visitors may be lured to click rather than hitting the Adsense ad. You may as well change the graphics/style of your Google adsense ads to make them more appealing towards the eye and/or to fit better together with your blog or website theme.

But the actual determiners of your Google adsense conversion are the keywords that you use. One reason why Google adsense is indeed popular is you are not just randomly shooting your ads to thousands who do not care at all what you're advertising. When you are able to customize an ad for the target audience depending on where they get the ad and what they're thinking about, your conversion rates increases.

Google can assess what your site customer will be enthusiastic about in line with the content/keywords that your website/blog contains. When utilized in the appropriate way, this can be more efficient and effective compared to greatest, loudest, most popular commercials on television.

It's important to keep in mind that the costliest clicks are not necessarily the best ones in terms of conversion. Although you can find some keywords that pay $40 to $50 per click, you really won't earn very much if no one is clicking on them anyway. So, it's easier to seek out the keywords and keyword phrases that people are often clicking on. There are many free tools that you can use to find these words. Google Trends or the Google adwords Keyword Tool are just a couple.

Just as important is finding the highest converting keywords. Your goal is to find the keywords that effectively balance the quality of the keyword (in terms of offering a decent payout per click) and a high possibility that people will click on it. When you strike that right optimized stability, your Google adsense conversion process rates will certainly improve considerably.




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