Wednesday, December 8, 2010

Are You Choosing To Use An Email Marketing List

By Russell J Williams


If you have an internet business you need an email marketing list. The larger your email list, the more people will read your product announcements. There are many ways to build your list. All you need to do is look at how others build their list to start your own creative ideas flowing and come up with your own list building techniques.

There are many ways to build your list and you can follow the tactics used by other internet marketers and you too can develop your own ways to increase your list. The fact is that email messages are as effective as ever when it comes to selling products and services on the internet. You probably entered the internet marketing world because you were part of some internet marketers email list and decided that online marketing could work for you.

There are many ways to build your email list, but it all starts with what is known in the internet marketing business as an ethical bribe. You have to give something of value in order for your website visitor to part with their contact information. Most internet users are savvy to the opt-in page routine. They know that if they enter their email address that they will start receiving information. This is why you have to provide something of value on your opt-in page.

Depending on your target market, you might be offering a free eBook, a free report, or a free newsletter. You need to ask yourself this objective question when you are coming up with your free offer. ?Would you sign-up for what you are offering if you came across the offer on the internet?? If you hesitate with your answer then you know that your website visitor will hesitate as well and chances are you will not get that person?s contact information.

Give something of real value away on your website and your list will grow steadily. Once you start to build your list do not ignore the people on your list. Start building a relationship! When you send out messages to your list, create messages as if you are speaking to a friend. Speak to an individual and not to a group.

When you send personalized messages to your ?email list? you will start building relationships. The fact is that people want to buy from people they know and not from strangers. Let the people on your list get to know you, the good and the bad.

You do not have to make your messages part of your personal therapy sessions but, you can be open with people, and even a little vulnerable, so people can feel as if they know you personally. You might ask why worry about building relationships with the people on your email list. Think about it this way, if you had a restaurant business that seats fifty people and each night thirty five people who know you personally would patronize your place of business, do you think your restaurant would be successful?

Of course you would, because you have a reliable and faithful clientele. Now put that in terms of a large email marketing list and you can see that the larger your list; the more reliable and faithful customers you will have. This means that when you have a product or service to promote, you can send your promotion via email to many people who already know you.




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