Tuesday, December 7, 2010

A Guide To Search Engine Optimization Terminology - We Explain Some Commonly Used Jargon

By Sam Thoroughgood


To those new to search engine optimisation, discovering a dependable SEO Company to promote their website can seem to be a daunting task, the search engine marketing industry may very well appear to speak a different language! Fear not though my courageous comrades, this article is here to help you out by explaining the most commonly used terms and phrases. After studying this article you should be able to understand at least some of what is being said the next time you meet with your consultant, and therefore be in a better position to understand just what is been done to improve your websites rankings.

Blog Comments can still be of use Even though the vast majority of blogs these days use the no-follow attribute, it is still possible to search out the odd blog here and there that use do-follow on their comments. If you are going to use this methodology to build links to your web site, then I would recommend you only post worthwhile and on topic comments, spamming the site simply to get hyperlinks will at best lead to your feedback being removed, and at worst, in the blog implementing the no-follow attribute to combat your spamming.

Certain Javascript Content management systems may cause severe problems for SEO, this is because they sometimes render the content material of each page in javascript instead of HTML, because of this google only sees an empty web page and has no visable content to include within the search results, subsequently you simply won't rank for any relelant keywords. To see if this issue is affecting your website, simply take a look at the source code of your pages in your browser and verify that the textual content is visable.

The alt image attribute is used on a website to specify details about every picture, the alt tag has two important SEO benefits, firstly relevant key phrases may be inserted in this area to increase page relevance, secondly the alt tag when correclty used, permits an image to be included in Googles image search, and may due to this fact lead to further search traffic.

A landing or entry page is a page which visitors will enter your website on, either from organic search results or ppc ads. Landing pages should be highly relevant to the key phrases utilized in your pay per click or search engine optimization Campaign so as to retain visitors. Pages with low relevance to the search terms that they rank for will typically suffer from a high bounce rate as visitors hit the back button in their browser after realising that the web page just isn't what they were looking for.




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