If we see a 301 or permanent redirect then that will pass page rank to the final destination. So generally speaking, there really shouldn’t be any harm to using custom URL shorteners in your SEO. The page rank will flow through. You would not necessarily worry about that at all because the anchor text will flow through. This statement implies that in all likelihood, using blog and other social media as a part of a balanced search engine optimization campaign can be very useful. Search engines
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