Considered as an art of precision, search engine optimisation requires right calculations and thoroughly estimated business marketing targets. A proof to this is the overwhelming attributes of SEO campaigns that work well with Google.
Interestingly, web pages that seem to be ranking successfully own the crucial elements: meaningful content, indexable pages, search engine-friendly site structure and powerful web design.
Another question that begs answer is this: are there specific techniques that jeopardise your rankings? Of course there is! Google previously identified methods that can potentially damage your online rankings.
Meet, greet and beat these black hat SEO schemes that can earn your site a Google penalty:
Avoid stuffing your pages with keywords. The act of keyword dilution is a major turnoff, particularly for your visitors. Keyword density is nothing but a, and is no way related to the determination of your site rankings. The idea of impressing crawlers with excessive keyword usage is already a thing of the past. Just so you know, crawlers are are smart and can pay close attention to your abusive use of keywords.
Unnatural link acquisition is more serious than you think it is. Manipulating your link acquisition processes through paid links and reciprocal links is detrimental to your website, mainly because search engine algorithms today are designed to detect anything that looks suspicious. Once you are caught, anticipate a penalisation that is painful for you to remember.
Do not hide content from your users. Are you showing content to search engine crawlers but not to your site visitors? Such deed, also known as cloaking, is a direct violation of Google's Webmaster guidelines. Some websites take cloaking to another level, and even use similar hues for the text and background elements of their website.
Duplicate content must be avoided. Whatever you do, don't go for anything copied. Amplify the value of your website by offering well-written, well-research content to your readers.
Interestingly, web pages that seem to be ranking successfully own the crucial elements: meaningful content, indexable pages, search engine-friendly site structure and powerful web design.
Another question that begs answer is this: are there specific techniques that jeopardise your rankings? Of course there is! Google previously identified methods that can potentially damage your online rankings.
Meet, greet and beat these black hat SEO schemes that can earn your site a Google penalty:
Avoid stuffing your pages with keywords. The act of keyword dilution is a major turnoff, particularly for your visitors. Keyword density is nothing but a, and is no way related to the determination of your site rankings. The idea of impressing crawlers with excessive keyword usage is already a thing of the past. Just so you know, crawlers are are smart and can pay close attention to your abusive use of keywords.
Unnatural link acquisition is more serious than you think it is. Manipulating your link acquisition processes through paid links and reciprocal links is detrimental to your website, mainly because search engine algorithms today are designed to detect anything that looks suspicious. Once you are caught, anticipate a penalisation that is painful for you to remember.
Do not hide content from your users. Are you showing content to search engine crawlers but not to your site visitors? Such deed, also known as cloaking, is a direct violation of Google's Webmaster guidelines. Some websites take cloaking to another level, and even use similar hues for the text and background elements of their website.
Duplicate content must be avoided. Whatever you do, don't go for anything copied. Amplify the value of your website by offering well-written, well-research content to your readers.
No comments:
Post a Comment