Email copywriting can seem like the easiest thing in the world to do. When you look at the emails, because they are so short, they seem like they're easy to write. The subject line (about 40 characters long) is not very long. Obviously, this isn't as bad as it would seem - until you realize nobody is following the links that you provide. That is the sad tale of millions of IM marketers over the years since email was invented. This is something that most people don't know about, and there is more
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