Every now and then, the Internet world endures uproars here and there. When does it happen? When Google introduces a new update or a new penalty! This is exactly what happened when Google presented the Penguin update last April 24 this year and influenced majority of business entities on the Web.
So what's the talk about? It's clearly about the perceived biased of Google. Numerous entrepreneurs are lashing out the Silicon Valley monolith for two reasons: one, Google continues to issue or roll out updates without warning or without sufficient update. Two, its Penguin update significantly hurt the performance of some good websites while other bad websites are still out there, roaming freely without getting penalised.
But is Google to be blamed for all these inconsistencies and fluctuations? Is Google responsible for these dropped website rankings? Not really. If you've been a victim of the update, then it is not beneficial if you keep on blaming the unexpected roll out of Penguin. Why? Because the issues you encountered today would have probably lashed at you anyway, at some point. And the one thing you have to do is mend the errors that plagued your website.
So where do you start again? Surely, you'll have to delve into your own SEO approach first. Determine what went wrong, recognise the flaws of your existing schemes. If you have engaged in black hat SEO before, then make sure you stay away from it. If you wish to recover your lost rankings, you will have to do everything right this time.
Request the assistance of an SEO and web development company Singapore, and surely, they will tell you that having a website that is devoid of quality and value is easily taken off search results pages. If you want results for your business advertising through SEO then make sure you have a content-driven SEO campaign in full blast.
So what's the talk about? It's clearly about the perceived biased of Google. Numerous entrepreneurs are lashing out the Silicon Valley monolith for two reasons: one, Google continues to issue or roll out updates without warning or without sufficient update. Two, its Penguin update significantly hurt the performance of some good websites while other bad websites are still out there, roaming freely without getting penalised.
But is Google to be blamed for all these inconsistencies and fluctuations? Is Google responsible for these dropped website rankings? Not really. If you've been a victim of the update, then it is not beneficial if you keep on blaming the unexpected roll out of Penguin. Why? Because the issues you encountered today would have probably lashed at you anyway, at some point. And the one thing you have to do is mend the errors that plagued your website.
So where do you start again? Surely, you'll have to delve into your own SEO approach first. Determine what went wrong, recognise the flaws of your existing schemes. If you have engaged in black hat SEO before, then make sure you stay away from it. If you wish to recover your lost rankings, you will have to do everything right this time.
Request the assistance of an SEO and web development company Singapore, and surely, they will tell you that having a website that is devoid of quality and value is easily taken off search results pages. If you want results for your business advertising through SEO then make sure you have a content-driven SEO campaign in full blast.
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