Does one recall a period when "webmasters" might do whatever they could to stuff keywords inside their content articles? These people would not care one iota if the content was enjoyable to read through or otherwise, however might basically be worried about outscoring other rivals and ranking in a first-class location on the internet. There was certainly a period when this sort of strategy proved helpful, however those times are a long way in the past right now. There is nothing more painful than attempting to go through a write-up that's intensely covered with key phrases. However right now, a few so-called SEO specialists recommend it's alright to incorporate the key phrase in a density as high as 3 or even more %.
From a readability perspective this might still be okay if you had a very high level keyword, consisting of maybe just one or two words. In these cases it should be perfectly possible to read through an article without it hurting too much. However, if you are, like most of us, focusing on longtail keywords, it can be very difficult to achieve a density of even 1%, without the copy starting to read like one of those nasty SEO articles.
Does search engine marketing centre, purely, all-around keywords and phrases and is it one's destiny for internet marketing? Not really. We must question ourselves what's the goal - what exactly are all of us seeking to accomplish? In a nutshell, we should ensure that our web sites are legitimate, suitable as well as trustworthy. Inside a basic listing of one hundred rivals we should employ a web site that individuals, by classification, believe in as well as go to. This really is exactly how the various search engines ought to list this list, in the end.
How important, therefore, is the current practice of optimising and using search engine optimisation services to, essentially, describe our site to the search engines? Traditionally, we are told that we need to include that keyword in the title tag, description, meta-keywords, H1, H2, alt tags, and so on. Then, tradition would tell us that we should be certain that those keywords appear in the body text. Again, opinion differs as to the density - one, two, three percent - more?
While much of search engine optimisation is based upon mechanical recognition and works according to rules stipulated by the search engines - their algorithms - we know that what we are really talking about is human interaction, trust and social proof. Back linking is a far more important element of search engine optimisation than on page optimisation is by itself. As a consequence, so long as we provide basic identification to show that we are trying to write for a specific keyword, do we really need to include keywords in the body of our on page content at all? In other words, do we really need to worry about the keyword density?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
From a readability perspective this might still be okay if you had a very high level keyword, consisting of maybe just one or two words. In these cases it should be perfectly possible to read through an article without it hurting too much. However, if you are, like most of us, focusing on longtail keywords, it can be very difficult to achieve a density of even 1%, without the copy starting to read like one of those nasty SEO articles.
Does search engine marketing centre, purely, all-around keywords and phrases and is it one's destiny for internet marketing? Not really. We must question ourselves what's the goal - what exactly are all of us seeking to accomplish? In a nutshell, we should ensure that our web sites are legitimate, suitable as well as trustworthy. Inside a basic listing of one hundred rivals we should employ a web site that individuals, by classification, believe in as well as go to. This really is exactly how the various search engines ought to list this list, in the end.
How important, therefore, is the current practice of optimising and using search engine optimisation services to, essentially, describe our site to the search engines? Traditionally, we are told that we need to include that keyword in the title tag, description, meta-keywords, H1, H2, alt tags, and so on. Then, tradition would tell us that we should be certain that those keywords appear in the body text. Again, opinion differs as to the density - one, two, three percent - more?
While much of search engine optimisation is based upon mechanical recognition and works according to rules stipulated by the search engines - their algorithms - we know that what we are really talking about is human interaction, trust and social proof. Back linking is a far more important element of search engine optimisation than on page optimisation is by itself. As a consequence, so long as we provide basic identification to show that we are trying to write for a specific keyword, do we really need to include keywords in the body of our on page content at all? In other words, do we really need to worry about the keyword density?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
About the Author:
Nick Morgan is a specialist if you want more information on UK SEO. To understand all kinds of things with regards to SEO, pay a visit to the web-site available at >>> http://www.sellingonline.co.uk/
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