Thursday, September 15, 2011

If You Need People To Find Your Website, You Need To Invest In Some Expert SEO [Salisbury, UK]

By Tom Tirret


Your web site was meant to be the final jewel in the crown for your recent small business launch. It is a good looking turnkey website designed on a WordPress platform by two blokes who are friends of yours who do web design for a living. You really like you new website. In truth, you could not be more pleased with the way it looks and how easy it is for you manage.

There's only one real problem: it's not getting any traffic. Virtually none in fact. You understand that these things take some time and that your Facebook page and Twitter will slowly begin to bring in visitors. But you were not expecting things to be quite this slow to start. One of the blokes who designed your web site for you suggested that you look into hooking up with a firm that can do a little search engine optimisation (SEO). Salisbury, as it turns out has it's fair share of SEO companies.

## What exactly is SEO?

Search engine optimisation (SEO) also sometimes known as search engine marketing (SEM) is a series of strategies and techniques designed to raise the profile of your website on the major search engines like Google and Bing. The higher your ranking for significant keywords on a search engine like Google, the more people who will click on your result and end up at your website. The traffic volume that flows from the major engines is staggering, which is why so many websites invest in SEO. Salisbury alone has a number of very good agencies that provide precisely this service.

## How does it work?

A search engine optimisation company will first identify the most suitable and potentially profitable keywords for your site and then make several onpage changes that will help present your website as relevant for them in the eyes of the search engines. With relevance established, they will then go about building authority to your site through the building of keyword-anchored back links.

## How soon can you expect to observe a jump in your traffic?

SEO is an incremental process which does not yield dramatic, or immediate results. That being said, you ought to start to see some results (especially if you are starting from ground zero) in a little over a month and substantial results in as little as three months.

## Explain White Hat vs Black Hat SEO?

White Hat SEO attempts to responsibly illustrate and demonstrate the relevance and authority of your site to major search engines. Black Hat SEO on the other hand blatantly tries to fool or scam the search engines into awarding rankings that your site in fact does not deserve. White Hat SEO is a sound investment in the future long term viability of your site. Black Hat SEO is a little more that a fast grab at rankings which, by the way, is inevitably detected by the search engines and for which your site will be accordingly punished.

Whether you're searching for search engine optimization, web design, email marketing experts, or IT support, Salisbury has savvy talented agencies that can afford you the technical expertise you'll need to successfully stake out an successful web presence. Simply go online and Google "SEO Salisbury" in order to find qualified Wiltshire SEO companies whom you can trust.




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