Even the most experienced and street-smart SEO experts take a deep breath whenever they hear of an impending algorithmic update. They know that Google has a panel of experts who are constantly fixing and fettling and looking at ways to improve the user experience whenever such a user visits a site that is "recommended" by the search engines in the SERPS. They know that those experts are becoming smarter by the day and those algorithms are becoming ever more complex. But surely, if you're doing everything right and by the book and trying to provide a fantastic experience for your visitor, as an SEO expert you shouldn't be worried by an algorithmic change, should you?
Well, life is not as simple as that. In fact, it's nearly impossible for Google to write a set of algorithms, no matter how complex they may be, to provide a perfect experience for each and every visitor and also to be totally "fair" with each and every webmaster out there. The result is mixed, therefore. Whenever an algorithmic update comes out, such as the recent Panda one, many innocent webmasters are penalised, when they shouldn't necessarily be.
Somehow they get mixed up inside the revolution and their sites vanish from the earlier search rankings. Obviously this is often a catastrophe from a commercial viewpoint, and still there's not much they can do. An excellent starting point will be SEO services!
It is extremely irritating, but Google appears to consider this as being simply an unintentional result of their war with the spammer. If you want, those site owners have been hit by the friendly fire coming from Google’s California laboratories and it is hard to see any redress for the short term.
However, in the vast majority of cases those webmasters who listen to the advice of SEO experts and provide a rich experience for human visitors to their site are likely to find that they benefit from the new algorithm change. Hopefully, you won't be a casualty of this war.
Well, life is not as simple as that. In fact, it's nearly impossible for Google to write a set of algorithms, no matter how complex they may be, to provide a perfect experience for each and every visitor and also to be totally "fair" with each and every webmaster out there. The result is mixed, therefore. Whenever an algorithmic update comes out, such as the recent Panda one, many innocent webmasters are penalised, when they shouldn't necessarily be.
Somehow they get mixed up inside the revolution and their sites vanish from the earlier search rankings. Obviously this is often a catastrophe from a commercial viewpoint, and still there's not much they can do. An excellent starting point will be SEO services!
It is extremely irritating, but Google appears to consider this as being simply an unintentional result of their war with the spammer. If you want, those site owners have been hit by the friendly fire coming from Google’s California laboratories and it is hard to see any redress for the short term.
However, in the vast majority of cases those webmasters who listen to the advice of SEO experts and provide a rich experience for human visitors to their site are likely to find that they benefit from the new algorithm change. Hopefully, you won't be a casualty of this war.
About the Author:
Nick Morgan is a professional about SEO services. To learn all sorts of things concerning SEO, check out the internet site available at => http://www.sellingonline.co.uk
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