Sunday, July 24, 2011

Becoming Skillful At Operating Basic SEO Correctly Can Save You From The Following Mishaps

By Andrew Hoffmann


There are many elements involved when you want to get a high search engine rank for your website. When you first learn about SEO, it can seem like a complex science that will take years to master. Yet if you learn how to avoid many of the typical mistakes in this area, the whole job becomes much simpler. Even if you've fallen into error in this area, a little study on the subject can help you improve your situation quickly. To help you make headway, we'll be exploring three SEO mistakes that are commonly made.

The incorrect use of anchor text is a common SEO mistake to watch out for. Your incoming links contain anchor text so people know what to click on to reach your site. If you want to rank for a certain keyword, use it here so that the search engines know what you want to be ranked for. So if your goal is to rank for the term, "gardening tips," this is exactly what your anchor text should be. Yet many marketers make the mistake of using generic anchor text, such as "click here," which will not help you at all, and can even harm your site's rank.

You need to do your keyword research because it is one of the most important elements of search engine optimization. You could be making a mistake if you are not focusing on your keyword phrases or the wrong keywords. Get ranked in the right category and drive targeted traffic to your site. Also, when we talk about keyword phrases, we mean to say that it makes sense to go for keyword phrases that have the chances of bringing you more relevant visitors. To get good results in the long you need to make sure that your keyword research is done correctly.

Last but not the least; do not use cloaking techniques to create doorway pages to mislead the search engines to give you high rankings. If you've read somewhere that this is effective, you're probably reading dated material, as the search engines are now smart enough to catch this. The search engines are bound to find out if you're cloaking pages or engaging in other dishonest methods, and then your site will be much worse off than if you did no SEO at all. If you focus on using honest methods of SEO, such as placing relevant and optimized content on your site, you'll go much further.

The reality is that if you follow the tips in this article you will be able to get better exposure and ranking in the search engines for your web site. The reality is that in order to make any website successful you need traffic that converts, let's face it, search engines can help you achieve this. So if you haven't started yet, go ahead and apply the above tips to your website and see what difference it makes.?




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