Friday, July 29, 2011

Are Backlinks Actually That Important In Internet Marketing?

By Andrea Kropp


Internet marketers are always trying to find the best and the most cost-efficient ways to get people to look at their offers. One popular, but quite expensive way to get traffic is by using pay per click advertising programs like Google's Adwords. Still, there are other means to get web site traffic without having to pay for each visitor. This can be accomplished by building backlinks to your money page. Backlinks are the major backbone for numerous marketers because they have realized how vital backlink building can be for their success.

Firstly, let me explain just what a backlink is. Essentially, all a backlink is, is a link which is on one site that points to a different site. So in your case, you should build backlinks on other web sites that point back to your web site or money page. Search engines weigh your backlinks as a sort of vote for your website, and when you are using keyword targeted backlinks, they count even more. For example, if you have a site that sells tattoo designs, the more keyword targeted links you have pointing to your site from other sites, with the keyword phrase "tattoo designs" as the link text, the higher your website will rank for that particular keyword.

Although it is not hard to see the importance of these links, building them is never that easy. Here we are going to discuss how to start building these types of links so you can start getting more attention from the search engines.

Some of you may already know this but submitting your site to site directories is one way to build backlinks. A web site directory is precisely what it sounds like: it is a directory that lists sites. The way this works is that you submit your web site to a directory with a title and a description of your site together with the URL of the website. The title will end up being a keyword targeted link to your site so you will want the title to be a keyword you are targeting. As soon as your web site is listed in the directory, you have generated a backlink to your website. You will be able to find all the site directories you want to submit to in the search engines.

Article marketing is one more way that online marketers start building these types of links to their web sites. The process is rather simple but can take up a lot of time. All you need to do is write an article about your website and submit your article to article directories. You then include a link pointing back to your website in a resource box. When possible, try to create different versions of your article to be submitted to the different article directories. This will help make the value of the link in the article more powerful.

Utilizing these methods can help get you started and if you feel you need more links, you can find other ways for building even more links. You'll come across software programs online that can help you generate backlinks to your site. Make sure before you purchase any of these types of software programs that you are getting a good program. Some of the software programs can help get the job done more quickly, others will be a waste of your time and money.




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