Wednesday, July 27, 2011

Basic SEO Mistakes You Need To Avoid

By Mitch Sanders


Search engine optimization can be looked at as the only excellent option for driving traffic toward your website if you are absent of a budget to invest in paid advertising. Yes, there are other options for making your site known, although when it comes down to search engine optimization, nothing is like it. Almost every active web user relies on search engines, like Google to locate websites and targeted data. Your website could be about any topic, and still qualify to get free traffic from the search engines. In the rest of the article we will be talking about three SEO gaffes you should be dodging if you truly wish to make the most out of your hard work.

Don't do the mistake of wasting your time submitting your site to hundreds of search engines that you find on the Internet. You only need to focus on three search engines. Google is the biggest search engine giant and then there is Bing and Yahoo. Getting ranked on these search engines will be very helpful to you. All the other smaller search engines hardly get any attention from the web users, which means trying to get your site indexed and ranked with them won't yield any great results.

The number 2 issue is keyword research happens to be one of the most important elements of search engine optimization. If you are targeting the wrong keywords or if you're not focusing on the keyword phrases that are targeted then you're obviously making a mistake. You need to find keywords that are related to your website/niche so that you can get ranked in the right category, and drive targeted traffic to your site. Keyword phrases are important. Making sure that your keyword research is done correctly will help you in the long run.

Last but not the least; do not use cloaking techniques to create doorway pages to mislead the search engines to give you high rankings. If you've read somewhere that this is effective, you're probably reading dated material, as the search engines are now smart enough to catch this. You're better off staying away from sneaky methods like cloaking web pages, as it could mean all the work you did on your site was for nothing once the search engines find out and block you. If you focus on using honest methods of SEO, such as placing relevant and optimized content on your site, you'll go much further.

SEO mistakes are not hard to avoid once you can identify them, and the ones we discussed above are some of the most common. Once you're familiar with such mistakes, you begin to comprehend the way the search engines think and what they look for when ranking sites. Everyone makes mistakes, but it's helpful when you notice them quickly, as then you can change directions and start doing the kind of SEO that helps your site.?




About the Author:



No comments:

Post a Comment