Sunday, September 8, 2013

Useful Tactics For Using Facebook To Promote Your Business

By Wilson Resturbee


If you're looking for effective ways to promote your business, you can't afford to overlook Facebook. Social networking is growing with leaps and bounds each day, and if your business is not taking advantage of it, you're definitely leaving money on the table. In order to effectively leverage Facebook for your business, however, you must follow some established guidelines.

Learn How to Network -if you want to use Facebook to help your business, grow, you should first seek out people with an interest in your niche and make them your friends. It's quite easy to search for people based on their interests, and you can also seek out people who are experts in your area of interest. This is how you create your own network and reach out to prospects who will be interested in your offers. As you make friends and get to know them, you'll also be able to meet their friends, many of whom will be interested in your niche as well.

Update Regularly: There's a reason why people are joining your fan page on Facebook; it's because they want to stay updated about your business. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Keep in mind that the search engines can index Facebook pages, so you should always make sure to insert your main keyword in your updates. There are many types of updates you can make, so if you feel stuck, just say something that's on your mind or perhaps request their feedback on some issue pertaining to your niche.

Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. Using a keyword in your url is valuable for SEO, and it can allow you to rank well. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook's reach is so wide ranging that it is important you remember that you are always dealing with a global audience. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they're done in such a way that everyone gets your message.

In summary, Facebook is the future of online communication and people who use this network are in better contact with each other than they were before they joined. So, if you actually want to be part of this new revolution with your business, take regular action.




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