Thursday, April 25, 2013

Simple Video Marketing Ideas to Drive Traffic to Your Site

By Jonas Varig


Video marketing is a method of creating videos for the use of promoting a product to a targeted group of people. This post will talk about the pros and cons of video marketing.

One of the biggest advantages with video marketing is that you get higher preference by the search engines. That's right, even better than text; videos are ranked higher in the search engines. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can take care of this by putting keywords all over your videos. Beginning with your title, you should insert your keyword in your title because search engines put a great deal of weight on the title when ranking sites.

In addition, you should also put the keyword in the transcript text of your video because this is spidered by the search engines also. Your chances for being ranked get better when you provide videos that the spiders can easily recognize and crawl. Although there are numerous ways to get better website rankings, you have to treat videos a little different because you should pay attention to the text that is close to your video because the spiders aren't able to read what is actually inside your videos. A good deal of your websibe traffic will be provided by search engines, so make videos that are easy for them to see and recognize.

This is a good place to understand your audience and at the same time build a strong relationship with them. You can converse with them via comments and see what they are after. This feedback can help you to produce better videos which will bring more viewers. Also, many times you will discover that some of the viewers that leave good feedback are good prospects for bonding relationships. So don't make the mistake of turning off the comments. It isn't hard to deal with spam because these are sharing sites. You should improve your video quality by acknowledging the feedback that is left on your comments.

These may appear to be simple suggestions, but if they are done properly, they could bring you lots of viewers. So work on quality and not quantity.




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