When a start up company is penalized by Google, the story ends up ignored by readers. But when a corporate giant becomes the victim of Google's strict rules, all and sundry is alerted, especially professionals from the SEO context. Recently, one of the world's largest and reputable news firms, BBC News, has been slapped with a Google link penalty.
Just a couple of weeks ago, a representative of the BBC site contacted Google and sought help in identifying unnatural links upon receiving a notice that the BBC site was found with unnatural links. Many were shocked to discover that even a reliable news organisation with a tremendous backlink profile like BBC could be penalised by Google. So the big questions arose: Why would BBC News be penalised? Was it guilty of link manipulation?
Google's John Mueller explained the incident. Apparently, Google only penalised one page on BBC's site because a specific BBC article was found to have unnatural links. Mueller confirmed that the penalty only had a granular influence on the ranking performance of the entire BBC website.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google supporters say that this act of penalising a corporate giant like BBC deserves praise. This move only underlined Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that decline to commit to its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as unfair and biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed. According to some critics, the search engine optimization strategy of BBC should have been scrutinised sternly and not taken lightly.
To avoid the pitfalls of an ineffective SEO strategy, try to seek the help of genuine SEO experts. Contact a Singapore SEO firm today!
Just a couple of weeks ago, a representative of the BBC site contacted Google and sought help in identifying unnatural links upon receiving a notice that the BBC site was found with unnatural links. Many were shocked to discover that even a reliable news organisation with a tremendous backlink profile like BBC could be penalised by Google. So the big questions arose: Why would BBC News be penalised? Was it guilty of link manipulation?
Google's John Mueller explained the incident. Apparently, Google only penalised one page on BBC's site because a specific BBC article was found to have unnatural links. Mueller confirmed that the penalty only had a granular influence on the ranking performance of the entire BBC website.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google supporters say that this act of penalising a corporate giant like BBC deserves praise. This move only underlined Google's fair approach to site penalisation and its dedication to pursue online brands, both big and small, that decline to commit to its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as unfair and biased. In contrast to the type of penalties received by SMEs, BBC's penalty was severely downplayed. According to some critics, the search engine optimization strategy of BBC should have been scrutinised sternly and not taken lightly.
To avoid the pitfalls of an ineffective SEO strategy, try to seek the help of genuine SEO experts. Contact a Singapore SEO firm today!
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