Thursday, February 28, 2013

New Online Marketers - The Basics of SEO

By Leila Novembre


Your decision to join the world of internet marketing should be congratulated. This is a great field to work in! You've probably already discovered all the things you require and what skills you need to develop. There is so much contradicting information out there, especially when it comes to SEO, that it wouldn't be a surprise if you have a migraine. You'll be pleased to learn that search engine optimization or SEO isn't that difficult. With the advice on SEO basics in this article, you will be able to start making friends with the search engines while also being helpful in getting your site going as well as your company.

Filling your content up with as many keywords as possible is quite tempting when you are first starting out. This is not an approach you want to use. Keyword stuffing is one of the fastest ways to make the search engines mad and get your site unlisted. Most large search engines prefer content to contain a maximum of two percent keywords. With the help of certain tools, you will be able to work out whether you are in the correct range or not. In terms of SEO and keywords, the old saying of less is more is really true.

Create links from your site to others. Lots of internet marketers concentrate so much of their effort on getting inbound links from authority sites that they forget to build links to other sites from their own, especially when they are new. Inbound and outbound links are just as important as each other. Linking to a site is a great way to get their attention making your life easier if you want to get links from them. They might link to you as well after seeing the trackback and checking out your site. Search engine spiders look for outbound links. They won't rank your site too well if all you have are incoming links.

Build external links. Many new internet marketers spend so much time getting inbound links from good sites that they forget to set up outbound links. Keep in mind that outbound links are just as vital as inbound ones. In fact, one of the most efficient ways to get a site to agree to link to your site is to set up a link to their site first. They'll see the trackback, have a look around your site and maybe set up a link to your site as well. The search engine spiders look for outgoing links. It's highly unlikely your site will be ranked well if all you have are inbound links.

When you first delve into the world of SEO, there are plenty of matters you need to think of. SEO is something that lots of people find intimidating but with a little bit of homework and hard work you can figure out how to make sure that your site ranks as highly as possible. The advice in this article will help you take the first step. And you'll keep going because you'll soon find plenty more information on the topic.




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