Wednesday, February 13, 2013

New Online Marketers - The Basics of SEO

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New Internet marketers often have a great deal of trouble mastering the concept of search engine optimization. Part of the problem is that SEO is not a static concept. The Internet is always evolving. It can feel like you're constantly needing to "re-learn" what you've already discovered when it comes to SEO. The good news is, though, that some rules of SEO stay pretty much the same no matter what algorithm Google is currently employing. These are the things you need to master if you want to be successful in your SEO attempts.

You must have original title tags on every page of your site that are keyword focused.

Consistently update your site. If your site includes a blog then it's quite probably you are already updating consistently. That does not mean, however, that you shouldn't be updating the content on the rest of your site as well. The more frequently you update your site, the more frequently they will be visited by search engine spiders.

Your site also must be submitted to the search engines, which is something you shouldn't forget to do. You can use an inbound link from an authoritative site to get the spiders to come visit your site as well. Compared to filling out a submission form and putting it in through the regular channels, this is a much faster option. However, those forms do exist for a reason and shouldn't be overlooked. Why not work on gaining links and do your submissions at the same time? This method ensures the spiders will be crawling your site sooner rather than later. This is an effective strategy everyone benefits from. By using the official forms, you're more likely to be seen as a company rather than just someone who is playing around and wants attention.

Set up some internal links on your site. Linking from one page to another might not build good back links but it helps the search engine spiders get around. It also makes it easier for your readers to get from one page to the next with little issue.

When you first delve into the world of SEO, there are plenty of matters you need to think of. A little patience, some dedication and hard work are all that's required to make sure you know exactly what you need to do to achieve high rankings for your sites but many people do find SEO intimidating. Use these tips to help you get started. And it won't take you long to find even more information.




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