Saturday, February 23, 2013

How To Use Social Media To Boost Your Mobile Marketing

By Daniel Will


The newest way to reach a broad audience is mobile marketing. This article offers up a number of useful ways to grow your business through mobile marketing.

Claim your location on all the popular social networking pages. If you don't get your name now, you may find that someone else claims it and your account will remain hard to find. Focus on the fundamentals of social media, then move on from there. Use Foursquare and Facebook as a bare minimum for advertisement of your business.

Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. QR codes allow you to easily share coupons, promotions, and discounts. Anyone with a smart phone can capture and use them. These codes help you communicate with an increasingly digital audience.

Stick to dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. It can also provide you with some level of legal coverage.

Focus first on building a customer base and securing their numbers for your database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. You must get their permission prior to adding them in your database. You can do this through the internet or by having the individual text you using a code you have given them.

Use various marketing items simultaneously to provide event information for a larger impact. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Send an email a week before the event, and a text reminder an hour before the sales starts.

Include a link to your online website, as well as your mobile website. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.

Set the times that your MMS text messages are sent to your customers for normal business hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

A MMS service will enable you to send coupons and offers to current customers and potential customers. Offer promo codes with your coupons. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. You can both reward your loyal customers and entice new ones with the power of coupons.

As mentioned above, marketing through mobile advertising is different for everyone. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users' needs. Select the tips that apply to your situation, and start putting together a mobile marketing campaign that works for your business.




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