Wednesday, September 1, 2010

End Of Permanent Defamation Of Character

By Mike Modena

Libel Online No Longer Lasts Forever

Nothing travels as fast as bad news. You've heard that, I'm sure. The 21st-century version should add this modification: On the Internet, nothing lasts as long as bad news, either. Because our Web never forgets, because it tracks everything, any negative comment about you or your business being a scam will persist in perpetuity, regardless of its validity. And that can have lasting real-world effects if it's not dealt with.

Probably the greatest strength of the Internet though is in its adaptability. Its willingness to cooperate. So there are ways to get the negative stuff off the radar, to start fixing the damage to your business. The rise of reputation repair services has proven that there are ways to dodge the curse of the permanent insult.

Defamation Online No Longer Lasts Forever

The services use search engine optimization techniques to force those sites containing the negative content way down off the first pages of the search results. They can get 'em to drop all the way past the hundredth page or so. And in the place of that bad stuff, the services will put in more positive content to restore that rep.

The services naturally fill the space with content that's more positive for you or your business. It's a way of restoring your reputation without having to go to court or get into long arguments with some random blog owner. And most importantly it gets people's eyes back on the good points of your business, where, of course, you want them to be.

Cyber Defamation Online No Longer Lasts Forever

Bear in mind that this kind of service can benefit you even if you haven't had some negative stuff thrown your way. Good old search engine optimization will put that good content out there and push your name to the top of the searches, where, as they say, the cream rises to. It's never too early to take control of your reputation.

It's okay if this all seems really new and weird to you. In the grand scheme of things, it is rather ridiculously new. And yet familiar. It's reputations and human interaction, only the rules are a bit different. Also the ways you interface with those people. It's a virtual self you've got out there, whether it's just you or you as the face of a business. And it's best to understand how to control that self now, since no doubt other people are trying. And you certainly don't want them figuring out how to control yours.

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