Friday, August 27, 2010

Wag The Dog Marketing, Top-Dog.org Local SEO Optimization

By Susan Walker

Here Wag the Dog Marketing will cover the basic steps of on site professional search engine optimization.

Keyword Research: Keyword research is key. You must determine what your client's are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.

Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn't much competition for. You'll be far more successful getting 1% of a thousand then 0% of ten million!

Good Keyword Content: As you already know, content is king in first page search ranking. So, write interesting, worth while content using your keyword in the headline and more heavily in the beginning and ending of your articles, in the form of an hour glass.

Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.

Effective Meta Tags: Search engines don't put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it's how the description appears.

You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.

Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.

Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.

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