In SEO (Search Engine Optimization) circles, there is a lot of talk about this thing called backlinks. And if you are new to the world of Internet Marketing (IM) or have just launched your first website, you may not understand exactly what they are or even how crucial they are if you are looking for very high Search Engine rankings on Google.
If you plan to use paid traffic to bring visitors to your site than backlinks likely aren't even on your radar. But, if you want to get organic traffic, that is, traffic from searches in the search engines, backlinks are critical because they help your site to rank well in Google. The higher you rank in Google, the more people will click through to your website and the more profitable your business will be.
What is a backlink? A backlink is a clickable link on an internet site that links back to one of your websites. This link is hyperlinked, and can be a URl, an anchored word or phrase, or a hyperlinked image.
The three major search engines are Google, Yahoo and Bing. Yahoo and Bing do not rely on backlinks as much when ranking websites, but since Google encompasses the vast majority of search engine traffic, Google is where all the action should be at.
Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the authority of the site that the link is coming from to determine how highly or lowly your site should rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.
Your next question should therefore be, how can I get these backlinks for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.
If you want to rank in Google for somewhat competitive keywords these days, you may need well in excess of 1000 backlinks, or more. That just isn't feasible if you are simply going around asking for webmasters to link back to your site. You need something that gives you more backlink traction.
Other important factors when it comes to the value of backlinks include things such as whether the link has a nofollow tag, the Google PageRank of the site that is giving you the link, whether the link is contextual or out on its own, and a host of other factors.
If you plan to use paid traffic to bring visitors to your site than backlinks likely aren't even on your radar. But, if you want to get organic traffic, that is, traffic from searches in the search engines, backlinks are critical because they help your site to rank well in Google. The higher you rank in Google, the more people will click through to your website and the more profitable your business will be.
What is a backlink? A backlink is a clickable link on an internet site that links back to one of your websites. This link is hyperlinked, and can be a URl, an anchored word or phrase, or a hyperlinked image.
The three major search engines are Google, Yahoo and Bing. Yahoo and Bing do not rely on backlinks as much when ranking websites, but since Google encompasses the vast majority of search engine traffic, Google is where all the action should be at.
Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the authority of the site that the link is coming from to determine how highly or lowly your site should rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.
Your next question should therefore be, how can I get these backlinks for my new Siamese fighting fish site? Back in the prehistoric age of the Internet, you would approach other webmasters and politely ask for a link on their website and in return you would offer one on your site to theirs.
If you want to rank in Google for somewhat competitive keywords these days, you may need well in excess of 1000 backlinks, or more. That just isn't feasible if you are simply going around asking for webmasters to link back to your site. You need something that gives you more backlink traction.
Other important factors when it comes to the value of backlinks include things such as whether the link has a nofollow tag, the Google PageRank of the site that is giving you the link, whether the link is contextual or out on its own, and a host of other factors.
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