Wednesday, August 18, 2010

Search Engine Optimization Strategy

By Annette Lode

Everybody's interested in perfect seo optimization strategies to get their web page into the top engines like google on site one. That simple search engines bump would be the determining factor for 1000s of companies attempting to stick out and take their business to the next level. Listed here are some of the most powerful search engine optimization strategies you'll find online and the ways you should be putting them to use right now.

On Site Optimization

Absolutely no search engine optimization strategy is really as old and well tested as on-page optimization. It also happens to be one of the least useful listed here. Once upon a time, these methods would make all the difference. Today, it makes up maybe 15% of your total search engine ranking and Site Rank. However, if you do not use these methods, it can hurt your site significantly.

On page optimization consists of keyword optimization, alt tags in your images, deep navigation, seo friendly links, title tags, and SEO friendly code.

Marketing with articles

Article writing is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your website. You then upload those articles to article directories that post them for free in exchange for the link to your site.

As soon as an article is posted, it provides a back link to your site that the search engines pick up. Article writing is not a one time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.

Trusted Site Linking

Article writing creates backlinks, but if you want truly valuable backlinks, you need to find trusted sites. Trusted sites are those that Google holds in high regard. Anything that ends in .GOV or .EDU is a trusted site. Furthermore, high stage directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.

Link Baiting

Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention on its own. For example, if you had a dog training site, you can produce articles on top 101 dog behaviour problems. The article will be massive and take hours to write, but it would also be a robust authority resource in the niche, drawing attention from many other internet sites.

Social media marketing

Social media is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your internet business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You have to provide constant, daily value that your readers can take away from it.

Viral Marketing

Viral marketing, like social media and link baiting, focused on drawing people to you. As a seo optimization strategy, viral promoting is the least measurable, but could be the most effective. Examples of viral promoting include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.

Not one tactic will make the gap between a no-name site and the number one site in your niche. However, if you're not using the strategies above in tandem, you're missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategies starts with a long term, detailed plan on how to get your site to the top level. Use multiple strategies, test constantly, and adjust when necessary - only then will you find the free traffic you've been looking for.

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