Thursday, July 1, 2010

What Is An Organic SEO Company? How Are They Different?

By Areelitaha Joahlanski

One of the biggest mistakes you can make when trying to get a new website recognized by the search engines is to go too fast. When a site blasts off with tons of marketing and links from other sites it is likely to get a decent search engine ranking, but an organic seo company will have longer lasting results.

So, what makes an organic SEO company so different from all the others? They basically take more time with the process, allowing a site to grow over time. Other companies work as fast as possible, trying to get a site recognized by the search engines then disappearing. A company that believes in organic practices will allow the site to grow over time.

There is a natural growth process that a new website is supposed to go through. They go from being unknown to anyone to being highly ranked (hopefully) with all of the search engines and tons of people finding them each and every day.

An organic SEO company works a little differently the others because it aims to maintain this natural growth process. Its techniques will be designed to get the site recognized by search engines and all the right people, but gradually over time. This means the site may not have instant fame, but it will have a long term future with a higher search engine ranking over time.

Here is the biggest problem with other types of seo practices: the big surge in ranking and increased traffic cannot be maintained over the long term. This means while the site goes up with a bang, it falls off with another big bang.

With an organic seo company, the page rankings slowly rise as more and more links to the site are amassed over time. Rather than getting ten links in a single day, those links may be acquired over a few weeks or months. The search engines start to pick up on this growing site and the higher page rankings will follow.

The rules are constantly changing with the search engines and it can be hard if not impossible to explain why some sites do not receive the rankings they probably deserve. In some instances a site that goes too fast with the seo can be labeled as a spam site, which will not receive a high ranking or may be entirely ignored by the search engines.

This problem is largely avoided for sites that go with an organic seo practices. One of the reasons a site can be pegged as a spam site is the rapid accumulation of links leading to the site in a very short period of time. Since organic principles take this process slower, this is less likely to become an issue.

Webmasters who go with an organic seo company aren't as concerned with immediate page rankings as they are the longevity of their site. They want to eventually become a top ranked site that is notable and timeless. They do not want to spark right at the beginning and fizzle out sooner or later.

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