Considering the incredible growth of blogging over recent years, it was expected that companies would see the potential of blogging as a marketing communications channel and get into the act sooner or later.
Business blogs are divided into two different types - the internal blog and also the external one - each has its own objective.
In years past organizations were forced to put out normal circulars to notify staff about company news and developments however it can be achieved with an internal business blog which communicates with employees in close to real-time and which supplies them with a ready way of offering their comments.
External business blogs are widely-used to get in touch with all those outside the organization that have an interest in its success - by keeping them well informed of company information, development, new service introductions etc.
While the corporate blog is a effective tool, a lot of companies don't utilize it effectively due to the fact they don't understand the potential and have started their blogs only in order that they aren't looked at as being out of date. These businesses make blogs with no long-term goal or focus, either for the staff or outside stakeholder. Because of this, the end result is sometimes the reverse of what they expected it to be.
A blog that has no discernible goal can create the feeling among the visitors that those who publish it - the business' administration - also have no distinct purpose.
Also since a blog can be an interactive channel - visitors will be able to post their feedback on what they've read so that others can share their thoughts and experiences. Not furnishing material that stimulates the connection will leave the business blog sagging and without life.
However an internal business blog done properly, can be quite a big morale enhancer by enabling employees to express their own opinions and therefore providing them a sense of being actively included in the running of their organization. Giving workers with current up to date info in the company blog enables the management to gather priceless employees opinions on various issues in an casual way and modify their guidelines accordingly, if needed.
External corporate sites are a chance for the organization to inform anyone outside it about the fresh happenings and products which are making news and once again, given that audience feedback is usually part of these kinds of blogs, useful information in the form of marketplace viewpoint to new policies and products can be had for next to practically nothing. Much like the internal blog giving users the opportunity to associate with the management, which can produce customer loyalty.
Business blogs are divided into two different types - the internal blog and also the external one - each has its own objective.
In years past organizations were forced to put out normal circulars to notify staff about company news and developments however it can be achieved with an internal business blog which communicates with employees in close to real-time and which supplies them with a ready way of offering their comments.
External business blogs are widely-used to get in touch with all those outside the organization that have an interest in its success - by keeping them well informed of company information, development, new service introductions etc.
While the corporate blog is a effective tool, a lot of companies don't utilize it effectively due to the fact they don't understand the potential and have started their blogs only in order that they aren't looked at as being out of date. These businesses make blogs with no long-term goal or focus, either for the staff or outside stakeholder. Because of this, the end result is sometimes the reverse of what they expected it to be.
A blog that has no discernible goal can create the feeling among the visitors that those who publish it - the business' administration - also have no distinct purpose.
Also since a blog can be an interactive channel - visitors will be able to post their feedback on what they've read so that others can share their thoughts and experiences. Not furnishing material that stimulates the connection will leave the business blog sagging and without life.
However an internal business blog done properly, can be quite a big morale enhancer by enabling employees to express their own opinions and therefore providing them a sense of being actively included in the running of their organization. Giving workers with current up to date info in the company blog enables the management to gather priceless employees opinions on various issues in an casual way and modify their guidelines accordingly, if needed.
External corporate sites are a chance for the organization to inform anyone outside it about the fresh happenings and products which are making news and once again, given that audience feedback is usually part of these kinds of blogs, useful information in the form of marketplace viewpoint to new policies and products can be had for next to practically nothing. Much like the internal blog giving users the opportunity to associate with the management, which can produce customer loyalty.
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