If you want to provide writing services there's a big roadblock that you'll most like face - cheap writers. There are a lot of writers who are willing to undervalue their writing, as well as a lot of others who live in countries with much lower costs-of-living. If you want to charge what your writing is worth, you're going to wind up face-to-face with this competition. In this article we're going to discuss a few ways of minimizing this problem.
The important factor in competing with these cheap writers is to sell your clients on why they should choose you instead. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. If the market is popular with other internet marketers and you know quite a bit about it, you can sell your writing as being created by an expert.
This might not convince people who are just building a bunch of websites in a bunch of different niches, but they're really not the ideal client anyway. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The important factor in competing with these cheap writers is to sell your clients on why they should choose you instead. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One of the easiest ways to compete is to specialize in certain markets or even on certain topics. If the market is popular with other internet marketers and you know quite a bit about it, you can sell your writing as being created by an expert.
This might not convince people who are just building a bunch of websites in a bunch of different niches, but they're really not the ideal client anyway. The best clients are those that need content on an ongoing basis, because once you get your foot in the door and show them your value, they will continue to come back for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should always have a portfolio website anyway, but if you can point potential clients to other places where they can find your writing that can also help.
You can even add a little bit of social proof to this process if you've worked with any well-known marketers. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
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