If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. Your potential customers don't just want to see what type of writing you've done and what topics you've written about, they want to see how good your writing is. The easiest way to offer these samples for people to review is through a portfolio website.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio site should have different examples of your writing. Ideally, you should provide several different types of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Essentially, any type or style of writing that you offer should have examples.
There are a couple of ways that you can come up with this content. The obvious one is to simply write some sample content that you can post to your own website.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Using examples from work you've done for past clients is another possibility for your portfolio site. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you to post their content on your website, just don't do it.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio site should have different examples of your writing. Ideally, you should provide several different types of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
Essentially, any type or style of writing that you offer should have examples.
There are a couple of ways that you can come up with this content. The obvious one is to simply write some sample content that you can post to your own website.
You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Using examples from work you've done for past clients is another possibility for your portfolio site. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you to post their content on your website, just don't do it.
If you're dealing with web content such as articles or blog posts, you can simply post these directly to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing you and another writer, don't you think they'd be more likely to choose the content that looks nicer? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
About the Author:
Discover more marketing secrets from the Online Marketing Maven Marenda Taylor and It Works Distributor.
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