Article Marketing is writing about informational content on advise, reviews, testimonies, how to's, etc., that is valuable to those who are interested in you or your products or business. But it is also the best way to solidify your place in search engines due to that content. Since the internet is based on search, and search engines crawl words, it makes sense to write. Articles give value, generates traffic, and generates sales.
There are tons of search engines on the internet. We all know the big 3, and there are others that can even be specific to your search, such as WebMD. You will get better search results pertaining to health then generally searching Yahoo!.
Knowing that, you can say that the internet runs on search. Think about how you look for things online. You search. Search engines have spiderbots that crawl over the words that make up the content of each site, trying to find the most relevant information that is directly related to the words typed in the search bar. Writing articles consistently will give spiders content to rank, due to relevancy and recency. Keep in mind, search engines can not actually read or translate what you mean; they word match. So being specific helps your results to more accurate.
Why is article marketing a good form of internet marketing? To begin, articles are all content. I'm sure by now, you've heard the saying, "content is king." Spiders love to crawl over fresh, new, and changing content. The latest and the greatest content is always best. What doesn't get crawled are videos, pictures, and flash. They aren't words so spiders do not recognize them, but any descriptions, tags and keywords, titles, comments, dates, or captions for the multimedia all do get crawled.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
Knowing how other networks of sites can rank a particular site is how you will rank your site - with writing articles. The submission of an article a day will begin to leverage your blog from all of the links you include in your signature. The more valuable the content, the better the click through to your site, the better ranking you will get. Write what your site is about, but in specific areas of your niche, and center on relative keywords. So if your site is about roses, write articles on grafting species, and fertilizing, and pruning, soil conditions, etc. Don't write about dog treats, and point the article towards a roses blog. That will just hurt your ranking.
Start with consistency and write an article a day. Then be persistent and don't stop, ever. Your army of articles that are submitted to high ranking authority sites will start to generate endless traffic and get your site ranking in its niche before you know it. Since articles never go away, they will always end up from someone search, they will read your valued content, follow your signature links and potentially buy from you. It is like an article in last months newspaper. You read it, regardless of how old the paper was, you learned something from the article and used their call to action to buy the product that was relative to the article.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
This is not the quick fix for sales or traffic, but it is a crucial foundation for building a long lasting source of leads that convert. This should be a part of every marketer's marketing tactics. And the nice thing about this, it is free.
Did you read this article to learn more about Article Marketing, or to earn how to generate more leads that convert to sales or signups?
There are tons of search engines on the internet. We all know the big 3, and there are others that can even be specific to your search, such as WebMD. You will get better search results pertaining to health then generally searching Yahoo!.
Knowing that, you can say that the internet runs on search. Think about how you look for things online. You search. Search engines have spiderbots that crawl over the words that make up the content of each site, trying to find the most relevant information that is directly related to the words typed in the search bar. Writing articles consistently will give spiders content to rank, due to relevancy and recency. Keep in mind, search engines can not actually read or translate what you mean; they word match. So being specific helps your results to more accurate.
Why is article marketing a good form of internet marketing? To begin, articles are all content. I'm sure by now, you've heard the saying, "content is king." Spiders love to crawl over fresh, new, and changing content. The latest and the greatest content is always best. What doesn't get crawled are videos, pictures, and flash. They aren't words so spiders do not recognize them, but any descriptions, tags and keywords, titles, comments, dates, or captions for the multimedia all do get crawled.
Here is something to think about. Remember the movie, I Robot, with Will Smith? The website for that movie had zero words on the site, it was all flash and video, and any words that were included were in the videos, which the search engine spiders could not read. But this main site ranked at the top of all the search engines, having no content. Why? Because all of the other sites out there placing content about I Robot, like articles, reviews, thoughts, comments, ratings, and discussions, all pointed back to the I Robot website, ranking it at the top. This is link reputation at its finest.
Knowing how other networks of sites can rank a particular site is how you will rank your site - with writing articles. The submission of an article a day will begin to leverage your blog from all of the links you include in your signature. The more valuable the content, the better the click through to your site, the better ranking you will get. Write what your site is about, but in specific areas of your niche, and center on relative keywords. So if your site is about roses, write articles on grafting species, and fertilizing, and pruning, soil conditions, etc. Don't write about dog treats, and point the article towards a roses blog. That will just hurt your ranking.
Start with consistency and write an article a day. Then be persistent and don't stop, ever. Your army of articles that are submitted to high ranking authority sites will start to generate endless traffic and get your site ranking in its niche before you know it. Since articles never go away, they will always end up from someone search, they will read your valued content, follow your signature links and potentially buy from you. It is like an article in last months newspaper. You read it, regardless of how old the paper was, you learned something from the article and used their call to action to buy the product that was relative to the article.
Example: An article in a 2 year old magazine, sitting in the waiting room while you wait, catches your attention on how the Sun affects our vision. You learn that UV rays can filter through clouds and still do permanent damage to your retinas, and how wearing the proper sunglasses can reduce this harmful exposure. At the end of the article, you realize that your dollar store sunglasses are not protecting you, and you tear out the article so that you can go to the recommended sunglass retailer's website and choose from their huge selection of glasses, and purchase a pair (or two).
This is not the quick fix for sales or traffic, but it is a crucial foundation for building a long lasting source of leads that convert. This should be a part of every marketer's marketing tactics. And the nice thing about this, it is free.
Did you read this article to learn more about Article Marketing, or to earn how to generate more leads that convert to sales or signups?
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