Saturday, March 23, 2013

Incorporate These Ideas Into Your Article Marketing

By Robert Strong


It's very hard to make it in an online business if you're not willing to put in the research to figure out how to approach things like article marketing. You need traffic online, so remember that sham techniques and encompassing social approaches just don't work for specific markets. Ignore the one-size-fits-all marketing approach you think works, and use this advice to correctly advertise in your market.

Keep your links going to your original article, not to your main blog. If your articles all point to different sections of your blog, you will show the search engines the range of content that you have covered. Have your blogs use the title of the post as the permalinks.

Understand that when it comes to article marketing, it may not be possible to have your cake and eat it too. Submitting your article to multiple article directories and collections may increase exposure, but it may affect search result relevance by appearing as duplicate content in search engine analysis. According to most search engine algorithms, duplicate content may lead to less favorable search result rankings.

Bringing in a writer from an outside source to do one article, a series of articles, or even as a permanent addition to the team can enhance the capabilities of ones article marketing. Not only will it be a fresh source of ideas but it can lighten the load bringing many benefits.

When submitting an article to websites, directories and other web services, do not panic if your content does not show up immediately. It's a common thing that happens when doing some Article Backlinks. Most respectable web services have a turnaround time for editing and quality control. So consider this a sign that you have chosen a great service to represent your work.

Don't phone your articles in as you get bigger in the business. You build a following because of the quality of your work. Don't let that following down by assuming that you can now post anything, and they will read it. As quickly as readers come, they will leave. You must make sure that your quality stays high.

You always need to be honest and trustworthy. Many people are not willing to completely trust anything they read online. If you have advertisements for products that you don't really believe in, your readers will be able to tell, and have more negative thoughts about what you are writing.

When you are developing your articles, make sure that you never copy and paste material from a different site. If you find a specific phrase or section that you like, paraphrase this to make it your own. Plagiarizing is looked down upon and will destroy your credibility and hurt your image.

Start with an unforgettable title. Keep in mind that creating a title is like making a first impression. Starting strong will catch a reader's attention and make him want to read further. Without a good title, your article might be passed by and never read, wasting your time and effort.

Create an e-book with your articles. Choose some of your most well-read pieces and put them in an e-book that you can distribute to other sites. This is another way to self-promote your work, and it will increase traffic to your website and encourage viewers to read your more recent articles.

Create your content for a human and not a web crawler. Ranking on on a search engine query is important and this can be done by satisfying a web crawler. A high rank however, will not equate to human traffic that is buying your product or service. Remember that it is humans that make your website successful so create your content for human consumption.

In this article, you have just learned how to properly use article marketing to your advantage. Some things you didn't see here include encompassing approaches like gonzo adverts and sweeping social media campaigns. That's just not how targeted advertizing works. Make sure that you follow this advice and increase your customer base.




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