Tuesday, November 27, 2012

How to Use Articles to Sell Nearly Anything

By Elwood Daugherty


Article marketing is a smart way to market products and services. You can get new customers by writing relevant, interesting articles related to the business. Thankfully, this article will provide all you need to know.

You need to use keyword searches to help you create article titles. Look through a free keyword program, like Google's keyword tool, to see how people search for your topic. There you'll discover some excellent keywords. Glean your title - along with keywords you want to include in your article - from this material.

Take advantage of social media for promoting your articles. You can increase the amount of people who read your piece by making a statement about it on one of your social media sites or by posting an excerpt of the article with a link to the full content. This will drive people to read it.

Remember to keep track of everything you submit to article directories. Looking over an article's statistics, from the number of readers it draws to the amount of time each spends reading, can enlighten you about whom topics are most interesting and attractive to readers. Take the most sought out topics and expand them in other future articles.

Are you running out of ideas for articles? Changing the view point of your writing can be an interesting way to generate new article ideas. For instance, if you write travel articles, consider targeting a subgroup of your niche. Write family tips about traveling with kids. Consider the issues seniors face when they travel, too. Solve issues that your audience niche may be experiencing so that your articles are in demand.

The best subjects for article marketing are untouched niche groups with relatively little content written. If you're able to locate a market that hasn't been over saturated, you'll be more likely to do well. Doing so enables you to establish yourself as a valuable expert right from the start.

If you can, stay away from automated services for your marketing articles. While you can get many articles quickly, the quality is likely not going to be great. Some of these articles don't even contain properly written English. Do yourself a favor and stick to writing your own content; once you get the hang of it, you can write more articles in a shorter period of time.

You are then going to find that article marketing is a useful tool. You not only increase your online visibility, but you send a clear message every time you post a new article. Writing it yourself or hiring someone to do it, whichever you use, you will find this article's advice will help you do it successfully.




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