Saturday, September 29, 2012

How A Total SEO Package Might Operate In The Interests Of A Fresh Site

By Jeff Baugh


The term 'Total SEO package' might mean little even to a person who has gone to the trouble of publishing a personal website. Throughout history many cataclysmic events have occurred leaving people who lived close by quite oblivious and indifferent to how the world has changed.

The gap between rich and poor is not the only worrying divide in the twenty-first century. There is another schism known as the 'digital divide'. There are approximately 600 000 web pages in existence with many more created on an hourly basis. At the same time there is a rump of people who know little about computers and do not even want to know about them.

Computer literacy was a new concept a few years ago but already its nature has changed. There are now various levels of literacy with some people being considerably more literate than others. In addition it is now clear that no one person can be expected to know everything that there is to know about the Internet world. Specialists are needed and they qualify as such by being experts in narrow fields of knowledge and skill.

New careers and areas of expertise constantly appear on the Internet. There are new ways of doing old things such as being agents for others. There are also totally new areas of economic activity that have sprouted from branches that are themselves new. One of these new sprouting branches is SEO services.

The legal fraternity has always been somewhat behind the curve when it comes to social and economic evolution. Legislation tends to follow some time behind technological change. In 2012 the world's courts are only beginning to deal with issues that have been in limbo for at least a decade. One such issue is the relationship between the public and the private rights of individuals. Another is the concept of free speech which is being fundamentally redefined. In this context the ethics of SEO processes are also still in the melting pot.

Every website needs traffic and the SEO process is designed to help direct the necessary traffic. This is done by aligning keywords with search engine priorities so that a website is preferred in much the same way that a Chinese concubine might use certain wiles to get herself noticed by the Emperor, often with the aid of an influential eunuch.

Those firms that offer to design a website so that it might be noticed are not as effective as those that offer a 'total' package because many skills are involved beyond website design. Search engines produce web crawlers that use algorithms to help detect relevance. These algorithms change rather often so to some extent a car and mouse game can evolve with many subtle skills in involved such as the use of links and social networking sites.

A total SEO package will work holistically to help make a site successful. From the initial design, through links, posts, content and statistics an effective service will deliver customers. The methods used will furthermore be ethical and acceptable so that a brand name will not be compromised by dubious ethics. All being well new businesses will thrive in the realms of economic innovation




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