Thursday, September 6, 2012

Five Easy Ways to Market Your Articles Effectively

By Soumen Siddhanta


A lot of people believe that if they type out a few articles on a website they are able to start making the big bucks. This is not the case; there are some things you have to remember when you are marketing your articles that will help you along the way and hopefully have you raking in the money in no time.

1) Start by defining your audience. You should write articles on topics your target audience wants to read about and use a tone they can relate to. As you write more articles, you should keep track of which ones are the most popular among your audience so you can write more articles on this topic or use the same format again. Do not hesitate to experiment with different formats: you could write interviews, top 10 lists, use pictures or videos, record a podcast of your article or sum up the information in an info-graphic.

2) Write new articles on a regular basis. You should have a couple of new articles every week: plan your topics ahead of time if necessary, but be ready to write articles in a hurry if a major news item related to your industry becomes popular. You should include links to your previous articles, related pages or to external sites when it is relevant to do so. If you do not want to direct your traffic to external sites, include links to pages where you have back-links to some of your content.

3) Your articles should be central to your social media marketing efforts and to your newsletter. Think of your weekly articles as quality content you can share with your audience. Share links to your latest articles on social networks and encourage people to comment on these updates by asking them for their opinion. If you write fun and original content, your readers will be more likely to share your articles with their friends. Keep track of which articles are shared the most and create more similar content. You should also include some of these articles in your monthly newsletter: perhaps you could keep a few articles for the release of your newsletter and feature your most popular articles of the month.

4) You can also make deals with other people that market their articles and have them provide their readers with links to your sites. This works very well and drums up a lot of visits to your site from people that you have not targeted. There are forums in which you can meet people that also work in article marketing that you can meet and hopefully make a deal with.

5) You should also submit your content to webmasters, bloggers and magazine editors who target a similar niche. Your content will be accepted by these people if you are recognized as an expert on your topic. You should also think about participating with online encyclopedias, message boards and sites such as Yahoo Answers to share links to some of your articles and keep looking for new ways to share your content.

The tips provided in this article should hopefully show you some ways in which you can start earning more money in your article marketing venture. If you employ these tips one by one they may not earn you a large amount of money but if you combine them and use them properly you should start to see your earnings go up in no time at all. Article marketing can be a good way to earn extra money, or if you have the time and dedication, a good way to earn a living.




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