Sunday, August 28, 2011

Video Marketing - It's A Lot Easier Than You Might Think

By Cora Aguirre


The acceleration of change in online marketing is rapid and one area that has gone through tremendous growth is video marketing. If you want to develop your name and small business online, this can immediately put you in front of your niche audience giving you the opportunity of optimum exposure. There are virtually billions of views for online videos each month from all the video sharing internet sites. These videos are being looked at for longer and the stats will continue to go way up. Take a look at these real estate niche resources - Orlando Homes for Sale and Real Estate Investing.

Social media is a fantastic fit for this and it integrates well with Facebook and Twitter for instance. The success of these types of sites is that they can be built through recommendation and one of the best forms of media for this is videos. This is now more deeply accelerated by new technology reaching the market every day. The tablet and mobile phone technologies are geared towards the streaming of internet based video. People are buying these gadgets and you simply need witness what is going on around you to see how many of us are using these kinds of products.

It therefore makes sense that video is an crucial ingredient of the marketing blend online and yet for many it remains untouched. For many of us the perception that it may be too complex or the fear of actually appearing on camera can discourage us. The truth of the situation is that online video is much less difficult and costs less than you may well expect. If you would like something simple that can get the job done for you, then you might want to think about a flip camera which can be totally suitable.

In actual fact, there is certainly no need for you to end up being on camera as it very much would depend on what type of presentation you are doing. Camtasia offers screen capture technology that can be made use of for an effective video along with a powerpoint presentation. There are even websites like Animoto where you can add images and choose music and written text to go with these and a video will be generated for you.

In terms of the arrangement of your video this will probably be influenced by the market you are in. If you know your customer base subsequently this helps you produce something suitable. If people seek you out for advice, then this should be reflected in what you produce for them to view. Another case in point, is if you are an online marketer and you actually do a product or service walkthrough on camera to show people precisely what they are buying. If you feel it is right for you, it is feasible to make funny videos that people today feel compelled to talk about which is exactly the response you would want.

For more sales and profits online, you need more people to go to your website and marketing with video may help you to do this.




About the Author:



No comments:

Post a Comment