Friday, August 5, 2011

Fundamentals Of Web Design: Key Value Of Unique Landing Pages

By Eagle Ruth


Web design and SEO share a very good relationship. It's SEO which effectively takes the web site into the 1st web page of Google, then it is nice design that makes the site visitors keep on also keeps them coming in the site.

Nevertheless, your website analytics can notify you if the design is welcoming. Consider bounce rates. Google defines bounce rate as "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy."

This tells you that regarding web design, your home webpage need to be relevant and captivating and may definitely make a statement to the site visitors what your website is all about. The home webpage is also crucial for SEO. Search engine spiders give the heaviest importance to the content of the home page. Thus it is where your chief key words ought to be found. Links to supplementary webpages on site should also be present in the home page going to important landing pages.

Nonetheless, single webpage visits don't also automatically signify a bad point for the web site. Quite the opposite, it may signify your web site is just too good that site visitors get what they may be searching for in so short a time and directly at the page where they landed once they keyed in a specific keyword. To know whether or not your web design and SEO is working or not, just check your conversion rates.

A good web design will make people like the site and your services and products a lot to stay long enough being entertained and to eventually procure the merchandise, or else to add what they are reading about to their shopping cart the instant they set eyes on it.




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