Tuesday, August 2, 2011

Three Seo Tips To Make A Difference

By Anne Merlin


Sometimes it's just the tiniest of things that can make a Large difference with SEO ranking results.

Here are three small things that will make a Tremendous difference if you apply them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If you were going fishing as a fishing pro, you would do 1 thing first before throwing your nets into the water, you would KNOW that there were fish there to be caught! A pro fisher 'man' doesn't throw their nets into the water before scanning the water with radar to check to see if there are fish there. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is 'fishing', this is common sense.

When it comes to a more abstract world like SEO occasionally we forget every-day sense. So let's remember!

In the SEO world making sure there are fish is making sure that there is traffic for a word we are selecting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker account (they also have a free tool as well which is great). These (and many other traffic tools) will tell you that there are 'fish' for the keywords that you want to rank for.

The next part of this BIG trick is not to fish were everyone else is fishing. So if you are smart if you are doing a blog for example, you will look for keywords that have good traffic but a LOW number of competing websites. WordTracker will help you with this.

Title is everything.

In the SEO world the page title is the 'secret weapon' of the top ranker! Here is one thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of 'Sex life of a worm' will grab your attention and you will know you have the book you want. On the other hand a title of 'Worms and interesting facts' will not grab you in the same way. The trick is to make your page titles 100% of the keyword you want to rank for. If you add 'clutter' words then you are diluting the most important SEO element - like diluting a single malt whiskey with water or ice.

Being bold makes you stand out.

This is a very good onsite optimisation tip if you want to optimize a page/blog entry for a specific keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!




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