Sunday, March 20, 2011

Successful SEO Rests On Getting The Basics Right

By James G. Sheppards


SEO happens to be one of the most widely used form of marketing. Finding relevant information on the millions of sites on the internet would be almost impossible without the help of search engines. By optimizing your site for the search engines, they are better able to send your target niche to your site. The SEO tips in this article are important to remember as you design and update your site.

Be sure to take care you use the most advantageous anchor text for your linking. Anchor text, in case you're unaware, is simply the written text used in a link. With backlinks, try to use appropriate anchor text such as your site's primary keyword phrase. For example, if your site deals with "widgets" and the keyword you're targeting is "neat widgets", then the keyword phrase "neat widgets" needs to come in the anchor text of your incoming links. This is highly important because when the search engines come across your link and find a "click here" in your anchor text, then they would assume that this is the keyword you want to get ranked for. Then, when they do visit your site and discover what it's all about - it won't be about 'Click Here," and you'll get slapped with penalty points. So in order to avoid this, always have relevant keywords in your anchor text, no matter what.

Doing this, plus other optimization, will create relevant content that the search engines will like. Also, you need to learn about the most optimum link structure for your sites, and that will be one that will help your SEO efforts the most. When you have a site with a good amount of content, you should try to link all pages internally with the right anchor text so that you create link juice within your site. You'll actually find a lot of marketers who do not do this, and it's an SEO mistake of the first order. The value of this is the search engine algorithms will interpret your site as having authority site like qualities, and that will work in your favor. Making things easier on your visitors is extremely important, and this structure setup will help you a lot in that regard.

Perhaps one of the most important on-page SEO factors is the proper of structure and use of keywords in your site. By proper keyword placement, you'd be able to rank better for them. There isn't a lot to do, just ensure your keywords/phrases are used in your link anchor text, image ALT tags, and if possible in your domain name. The search engines need to know what keywords you are targeting so that they can rank you accordingly.

So now you're aware that organic search traffic is the best to have, plus you've received an intro into on-page SEO factors. Always remember the tips we've discussed here because they are still very much relevant and they matter. Keep in mind to maintain the right balance of keyword density plus readability and good content. The search engines are not perfect, but they're not dumb either, so offer high quality and value to your readers. You'll also help yourself by just realizing that all of this takes time, so be patient with your efforts.




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