The reason email marketing has remained popular for so long is that so many people have found success with it. It can help you grow your online business from scratch and take it forward. If you use the following email marketing tactics you will see improvements in your own business.
Your email's subject line is really important. Believe it or not, many email marketing campaigns fail because they don't do this right. Your goal is to gain the reader's attention before he or she decides to banish your email to the trash bin. You can think of your email's subject line like the headline of a sales page, where readers won't even bother to read the page if the headline doesn't interest them. Usually people reading emails make a decision to read it or dump it in the first few seconds. So how do you exactly craft out a good subject line? A variety of methods can be used to get readers to open your emails by making them curious.
You can do this by using an element of shock, surprise, awe or anything that manages to get you a response. A simpler method, however, is to tell your prospect in the subject line what they can gain by reading your email. This is a good way to motivate your prospect to read on, and they'll already have an idea of what your offer is about. It takes skill and practice to be able to create good subject lines. You should do some testing of subject lines if you want to find out which work best. Create emails using different subject lines, send them to different groups of people on your list and see which subject line produces the best results.
Once not a newsletter all your emails should provoke the reader to take action. Often times you see marketers ignoring this aspect and are found getting bad results. You should tell your prospect what exactly you want him/her to do. Your aim here is to let the prospect know that you want them to take a certain action by making the links in your email obvious and give them the exact directions they need. Don't hope that your prospect will simply understand. You have to remember to be exact in the approach you take. Include your call to action at the top of your message and even the bottom if possible.
It's important to send out your emails on certain days of the week. You'll most likely see a big difference in how many of your emails are opened. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. People are busy on the weekends having fun or whatever. So... Thursday and Friday people are prepping their minds for the weekend, and on Monday they're too screwed up because it's Monday. You'll see better results in the middle of the week. If you want to increase your conversions and run profitable campaigns, remember all of the above email marketing principles. Remember, though, that you have to take consistent action if you want to see results.
Your email's subject line is really important. Believe it or not, many email marketing campaigns fail because they don't do this right. Your goal is to gain the reader's attention before he or she decides to banish your email to the trash bin. You can think of your email's subject line like the headline of a sales page, where readers won't even bother to read the page if the headline doesn't interest them. Usually people reading emails make a decision to read it or dump it in the first few seconds. So how do you exactly craft out a good subject line? A variety of methods can be used to get readers to open your emails by making them curious.
You can do this by using an element of shock, surprise, awe or anything that manages to get you a response. A simpler method, however, is to tell your prospect in the subject line what they can gain by reading your email. This is a good way to motivate your prospect to read on, and they'll already have an idea of what your offer is about. It takes skill and practice to be able to create good subject lines. You should do some testing of subject lines if you want to find out which work best. Create emails using different subject lines, send them to different groups of people on your list and see which subject line produces the best results.
Once not a newsletter all your emails should provoke the reader to take action. Often times you see marketers ignoring this aspect and are found getting bad results. You should tell your prospect what exactly you want him/her to do. Your aim here is to let the prospect know that you want them to take a certain action by making the links in your email obvious and give them the exact directions they need. Don't hope that your prospect will simply understand. You have to remember to be exact in the approach you take. Include your call to action at the top of your message and even the bottom if possible.
It's important to send out your emails on certain days of the week. You'll most likely see a big difference in how many of your emails are opened. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. People are busy on the weekends having fun or whatever. So... Thursday and Friday people are prepping their minds for the weekend, and on Monday they're too screwed up because it's Monday. You'll see better results in the middle of the week. If you want to increase your conversions and run profitable campaigns, remember all of the above email marketing principles. Remember, though, that you have to take consistent action if you want to see results.
About the Author:
To summarize, e-mail marketing can be an excellent method for driving targeted traffic to your site in addition to traditional SEO, whether you are marketing a physical product, like magazines or a service, like liposuction Atlanta.
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