Wednesday, November 24, 2010

SEO Key Principles-How to Make Your Site Relevant

By Rachel Kemble


Are you willing to make it easier for people to find your company online? May be you already know about Search Engine Optimization, but the variety of the possibilities seem so confusing.

How can you make sure our site is noticed without going through long self education process on SEO? Well, read this article and discover some main SEO principles you should know to make it work for you.

First thing you need to do is focus. Is your business specific and are you aware who are your target customers? No? Then you will face some difficulties in making your website stand out from the competition.

It might take some time, but it is in your interests to get specific on what is your proposition, as it will ensure your site will be noticed by your targeted audience.

Secondly, you should place your keywords exactly where search engines will be able to read them and to understand your website is relevant - headings, your images alt tags etc. If you want this to work, placing them only in content will not help.

Third, make sure that you have a strong call to action which will lead your visitors to click on to the next page from where they are. Google can actually tell what your click through rate is and considers your site to be more relevant if people are taking action once they get there. If you are unsure what kind of results you are getting then you need to install Google analytics right away.

Finally, you will need to link your website to another sites, which are ranked by search engines and relevant to your business. Always give priority to quality, as 10 back links from relevant websites will give you more value than 50 back links from just any site. You can start obtaining backlinks by visiting other peoples blogs and posting your comments, as well as writing articles for content delivery websites, however, be sure to check the relevancy of these sites.

Take about twenty minutes a day to work with your site and make sure that these things are in place. As you do, be sure that you are treating SEO as a process and always looking for ways to improve and to become more relevant to the search engines. Then you can be assured that you will have a site which will get attention.




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