Anything online is pretty much fair game. Anyone can take potshots on anyone just for fun, and get it posted as the number one result. In fact, a couple of years ago, searching for "miserable failure" online resulted in the Wikipedia entry of the former President George W. Bush as the number one result. Good thing that Google was able to defuse that bomb. This just goes to show that in the hands of a malicious competitor, the efforts you've been making in spicing up your e-commerce site and ramping up your SEO online marketing will not be enough. You will also have to be vigilant against threats on your person or company through reputation management online.
As if that's not enough challenge for the site owner, your product's reputation management online is open to slander and libel--whether it's from legit competitors or just internet savvy nerds who want to see reputations fall.
It's true that the competition is getting fiercer with all companies in virtually any industry vying to land the precious first result of any search engine. Just how dirty you want to play the game depends on you. You can try to push yourself up the ranks. You can also decide to push negative reviews of the products up the ranks as well. This is why it is important to do reputation management to protect your image online.
It's hard enough to try to get to the top of Google. But is someone trying to throw you a curveball when it comes to your online marketing efforts? If you happen to suffer from unfair attacks online, take a serious look at your online reputation management options.
For one thing, you can choose to ignore them and hope that the results vanish in time without lifting a finger. Another way is to send a demand letter to the website owner or hosting to delete the offending content with a warning of pending litigation if not done immediately. If they don't believe you, bring them to court with a civil suit for substantial compensatory damages. Lastly, talk to a third-party professional to bury the defamation slander under tons of positive or neutral ones through reputation online repair services.
You're obviously not going to get any result in the first option and even the second is a leap of faith that the site owner will respond favorably to your request if they know what's good for them. Some web hosting firms will suspend an offensive site if they are violating the terms, but sites with malicious intent won't. In fact, they'll be careful not to!
What about litigation? The third option is the traditional big business way to scare website owners into pulling down content that is slanderous. For some websites, you will be able to get your way. For others, they will call your bluff and you will have to drag your butt to court. There are not only time and litigation expenses but it will also continue to take its toll on your brand because the content will not be pulled down immediately. In fact, you may have to wait until the court decides in your favor so you might as well just go ahead and do search engine reputation management.
The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.
As if that's not enough challenge for the site owner, your product's reputation management online is open to slander and libel--whether it's from legit competitors or just internet savvy nerds who want to see reputations fall.
It's true that the competition is getting fiercer with all companies in virtually any industry vying to land the precious first result of any search engine. Just how dirty you want to play the game depends on you. You can try to push yourself up the ranks. You can also decide to push negative reviews of the products up the ranks as well. This is why it is important to do reputation management to protect your image online.
It's hard enough to try to get to the top of Google. But is someone trying to throw you a curveball when it comes to your online marketing efforts? If you happen to suffer from unfair attacks online, take a serious look at your online reputation management options.
For one thing, you can choose to ignore them and hope that the results vanish in time without lifting a finger. Another way is to send a demand letter to the website owner or hosting to delete the offending content with a warning of pending litigation if not done immediately. If they don't believe you, bring them to court with a civil suit for substantial compensatory damages. Lastly, talk to a third-party professional to bury the defamation slander under tons of positive or neutral ones through reputation online repair services.
You're obviously not going to get any result in the first option and even the second is a leap of faith that the site owner will respond favorably to your request if they know what's good for them. Some web hosting firms will suspend an offensive site if they are violating the terms, but sites with malicious intent won't. In fact, they'll be careful not to!
What about litigation? The third option is the traditional big business way to scare website owners into pulling down content that is slanderous. For some websites, you will be able to get your way. For others, they will call your bluff and you will have to drag your butt to court. There are not only time and litigation expenses but it will also continue to take its toll on your brand because the content will not be pulled down immediately. In fact, you may have to wait until the court decides in your favor so you might as well just go ahead and do search engine reputation management.
The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.
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