Tuesday, June 1, 2010

Top 10 Search Engine Ranking: What Is It For Your Business

By Sheryl Bocelli

Every e-commerce enthusiast would say that aside from putting up a website, the next important thing to do is make it available to everybody. And availability would only come in if your website is on the top 10 search engine ranking list.

Most conservatives highly doubt the uses and functions of a website for a business. So investing on programs or search engine optimization (SEO) experts is not their priority. Most would still rely on marketing strategies the old-fashioned way. These are print, radio or television advertising or the very basic form of marketing- word of mouth. These conservatives would not even think that being on the top 10 search engine ranking would be more beneficial.

INNOVATIVE MARKETING INVESTMENT. In this day and age, the internet and technology era, we all must take advantage of every resource. Investing on a user-friendly and relatable website is the first step on innovative marketing strategy. Your business must be a pioneer and set the trend for high-technology marketing.

AFFORDABILITY. The reach of the internet is endless. It keeps growing every day and the demographics are limitless. Compare it to getting your ad and having it on a billboard for a month, the demographic reach would only be minimal and is very dependent on the location. It is also very expensive. With your website on the first page of the search engine, it would be almost similar to getting a television commercial, print and radio ad all in one. The difference is, your company's reach is international and with exposure longevity too. Something you will not get if you will rely on local marketing campaign.

IMPROVES REPUTATION. When a regular consumer or customer sees your company website on the first page, the reputation would immediately improve. You will be seen as someone who is modern and timely. Someone who is not afraid to take on the ever-changing world. Also, the internet industry will see you and your company as a serious player in the e-commerce industry.

AVAILABILITY. As soon as an individual sees your web site in the top 10 search engine ranking for any specific item, you're making your organization available and accessible to everybody anywhere in the planet. Research has shown that the greater part of the individuals that perform a research on a search engine hardly ever go beyond the second web page.

PROVEN EFFECTIVE. Traffic is what makes a website successful. If your website is on the first page, you are instantly driving 90% highly targeted traffic or hits to the site. Traffic is very crucial to any growing online business. There is no other form of internet marketing that is more effective and profitable than having your site on top of the page.

Granted, most people, especially those who are anything but internet savvy, might find this concept overwhelming and intimidating. Some people might also find this expensive. But, there are a lot of options out there where programs created specifically for top 10 search engine ranking improvement come in really affordable and easy to use. This is inevitable and we must not be afraid of this. We must take on this innovation.

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