Wednesday, June 30, 2010

Online Marketing: The Cheap But Effective Marketing

By Daniela Smith

At the onset of the 21st century, the media for marketing has staggeringly change. At a certain point in time, businesses relies on business cards, yellow page ads and brochures, newspapers, radio and television for their marketing. These are still part of the marketing campaigns of companies today but a huge part of the marketing efforts now are focused on the so called "Online Marketing".

Online marketing also referred as i-marketing, web-marketing or e-Marketing is the marketing of products or services over the internet. This type of marketing rooted from the shift in searching behavior of the customers at the present time. Most people now look for products and services online from desktops, laptops and cell phones. In line with this, companies whether small or big must carefully regard this fact. Below are some of the reasons why companies should tone up their online marketing campaigns:

1. When the modern day consumers want services or needs to purchase something, their first stop is the internet. Good online marketing tactics will make sure that it is your site that they will find when they are shopping for your product or service.

2. Compared to traditional marketing strategies, marketing through the internet enables companies to reach highly targeted audience, quickly and more cost-effectively.

3. Online marketing lets you get instant conversions at any time of the day from anywhere in the world. Your costumers can buy your products and services immediately.

4. Online marketing allows small and big companies to compete in the market at the same level.

As it appears, online marketing is not just effective in today's business world, it is necessary.

To get you going with your online marketing efforts, you can consider different tactics depending on your priorities on your business. If you have sufficient budget you can employ the service of online marketing companies and if not there are some things you can execute on your own. These includes making simple optimization on your website, participating in blogs and forums and submitting your website to open directories.

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Tuesday, June 29, 2010

3 Basic On-Page SEO Tips

By David Hoffman

This article takes the assumption that you already know what SEO or Search Engine Optimization is and why it is so important. It also goes into detail about the on page factors concerning SEO. Listed below are three on page factors.

1. It is essential that you use meta tag descriptions and keywords

For every page on your site you should have meta tags unique to that page. Meta tags are HTML code found between the tags near the top of the page when you are looking at the HTML code.

Meta tag as a keyword will create a comma-separated list of keywords that will pertain to your website. There is no requirement for a keyword to be single words. They can be single words or even phrases that relate to the content on your web page. In any case this will all help out your Search Engine Optimization or "SEO".

For the description meta tag write a description of your site that would make someone want to click your link. This meta tag's description is used by some search engines, including Google, as the text description of your site. So it's not just for the search engine's benefit, it's also likely to be seen by a human and it may be the difference between that human clicking on your site's link or another site.

2. Anywhere your Website contains images make sure it has an alt tag.

The HTML code for placing an image on your page has optional and additional attribute known as an alt tag. This literally means alternative text. This was at first meant for those that could not view pictures while surfing the web or had their images turned off so that they could know what the image is portraying or is without being able to see it visually. Search engines will use this to describe what your page contains and increases SEO.

Any alt tags that contain keywords need to relate to your site and the images they describe. Rather than just putting in "header" for the alt tag image header you can take the chance to talk about what your website is about. For example, try something like "Dog Training Header", if your web page is about training dogs. It is wise not to overdo this but be direct and to the point so you have better SEO.

3. Use header tags wisely.

Header tags like H1,H2,H3 and so on, will be used by search engines to deduce the most important keywords of your Website. By using style sheets you can always change header tags if you so wish so it is always better to use standard HTML tags rather than custom ones. Now all that you need to do is put in relevant keywords in the headers you use. An H1 header should contain the primary keyword with the H2 having the secondary keyword for SEO.

The information covered in the article about on page SEO is very important even though these are just a few of the basics. This is a great way to improve the SEO of your website and if you wish to go further in SEO you can always get good back links to the Website you own.

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Monday, June 28, 2010

The Simple Way To Find A Profitable Niche

By Darcy McCoy

Anyone who is just getting into the world of affiliate marketing has heard terms like "keyword research" and "finding a niche." The business of trying to understand the terms can be very confusing at first. Trying to learn the process of keyword research is even more baffling. Quite possibly you have already read a dozen different free (or paid!) reports and seen a dozen videos, all of them promising to explain everything about "the right method" of finding a profitable niche and good keywords.

At some point cross over into complete information overload; nothing makes any sense and that seems unlikely to change! The idea of a niche market may be one that you're beginning to fathom; you might even recognize a good keyword when it's put in front of you, but finding your own targeted keywords is just not happening yet. In an effort to do all the things you have read and heard, you may now have a collection of software, and signed up for a dozen different online keyword tools. These tools are supposedly going to give you an unlimited supply of low competition, long-tail keywords in any niche -- and it won't take any time either!

The trouble is that without experience and some knowledge it's pretty hard to carry out effective research for your own keywords. How many late nights have you had, trying to pull out those coveted keyword phrases from hundreds of useless terms, hoping to find one or two that would help you hit the jackpot? The other mystery of keyword research is related to what kind of traffic a particular term will generate; some traffic is looking to buy a product or service in your niche, while other traffic is still in the process of information-gathering prior to purchasing.

The fact is, we can get quite exhausted and overwhelmed with this entire cycle. Hours of fruitless keyword research can eat up the time that you need to learn the other aspects of affiliate marketing, especially if you're trying to do this in your off time. You want to build your hub pages or a Wordpress site, get cracking on some articles, learn how to build backlinks -- but the hours you have are all gone!

Clearly, you need a workable SOLUTION for obtaining keywords. What if you had a list of fifty keywords for a specific niche market, and you knew they were properly researched? If you choose the lowest competition keywords you might not even need a hub page or website; all you need is a domain name for redirecting your affiliate links, and then you go straight to writing articles.

Get a couple of dozen articles published, as quickly as your schedule permits, and suddenly you've got a real campaign off and running. With lots of keywords left, you can "rinse and repeat." Now that's a plan anyone can cope with!

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Sunday, June 27, 2010

Great Advertising Suggestions For Real Estate Brokers

By Frederick Bloon

Any field you have chosen certainly has a lot of competition. It's just the way life is. Realtor know this all too well. So, some advertising ideas for real estate agents to really get noticed and see their business boom is in order.

This is what will help you get more business and see you become much more successful. But, things are different now, in many ways, including advertising. This is thanks to the Internet.

One way to do this is to acquaint yourself with pay per click campaigns. Of course, you do have to know what you're doing to avoid spending too much money on your advertising without good results. Obviously, you have noticed the importance of online advertising over the last few years.

Everyone is jumping on the Internet bandwagon, including seniors. Therefore, you have to find the various ways that you can use the Internet to your benefit. For starters, you can send out newsletters from time to time so that your name is always associated when they think of buying or selling a home. You will have to provide valuable information, however, to keep them interested.

Having said that, article marketing is another way to go. This can be free, depending on how you want to go about doing it. In this case, it requires the individual to provide informative articles about real estate. There are many topics that you can discuss in each article. But, you must be very good at selling yourself in the resource box. Otherwise, they'll read information and move on without arriving at your landing page.

Another great idea is to start blogging. You can set up a blog and inform people of the goings on in the real estate industry. You can discuss market fluctuations in different locations or target a certain area that you prefer to work in. Make sure your honest in all your posts in order for your followers to stay true to you.

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Saturday, June 26, 2010

Directory Submissions

By George Mcdonald

Directory submission is the process of taking an existing website and adding it to another. There are thousands of Directories all over the internet. A directory, known on the internet as a web directory is a website that offers a comprehensive list of other websites, services and products from around the internet. It is much like a telephone directory but on the web.

The benefit of having your website listed in a web directory is much like having your product or service listed in a telephone directory. If people do not know your company exist, then how will they find it? Having your website listed in a web directory gives an internet user more chance of stumbling across your website when looking for something in particular.

Directory submission is the term used for submitting your websites details to a web directory. In the process of submitting your site for inclusion into a directory the person submitting the site will have to provide details of the site he/she is submitting. The main details that will be needed for a successful directory submission are:

Website URL Website Title Website Category Website Description Name Email

Additional information may also be asked for when submitting a site like keywords for example. Keywords are words that are associated with your directory submission. This means when a person searches abstract art for example, and you have attached that keyword along with your site, then the search results will show your site as potential result for those keywords. Keywords can be very important as most web directories hold details of thousands of companies, and searching through them by a search term is a quicker way for a user to find what they are looking for.

Once your website has been submitted to a web directory, it is then up to the owner of that website to approve your directory submission or not. Factors that influence that decision include: whether the website is relevant to the category it has been submitted in, whether the website has good content, whether the website is complete and not still under construction. If your website matches all 3 of those criteria's you will almost certainly be accepted. Sites that have a lower acceptance rate have one or all of these downfalls, or are in the categories of Adult or Warez sites, which are usually accepted less.

When a webmaster accepts your site for inclusion into his/hers web directory, you normally get an email, but not all web directories do this. Again once included, your site should then be visible to the search engines and will register as a backlink for that site. A backlink is a website linking to another website.

Backlinks are important to a websites success. The more of these you have the more chance people have of finding your product/service and the more chance you have of making sales in the online world. Directory submission is a fantastic way to achieve this. This is due to the shear amount of directories online and the amount of links that they can generate towards another website.

Submitting your website to one directory can be quite an easy task, and hey presto you have one backlink to your website, but if you want to be successful and have returning customers you need thousands of backlinks (thousands of other websites pointing to yours). Google and other search engines rank a website higher in their search results if you have lots of backlinks.

If you imagine it takes 5 minutes to do one directory submission, and you want to submit your website to 1000 directories, that works out to 5000 minutes of your time spent achieving this, 83.3 hours to be precise. Now directory submission seems like it could be way too time consuming to help you in your quest for sales and traffic.

What if I told you someone else can do the directory submission for you, and save you 83 hours of your life, allowing you to concentrate of other aspects of your website. I think everybody would jump at that opportunity.

So what is 83 hours worth? I personally value my time at $20 p/h. That would equate to $1660 of my time spent on directory submission and gaining backlinks to my website.

This is where a directory submission service comes in handy. There are a number of companies on the internet that offer directory submission allowing you to save your time and money and they also offer these services at extremely at low prices. Do not be put off by how low the prices are most use software which is capable of saving them time, but also providing a professional and efficient process in which to get your website included in web directories all over the internet. One particular directory submission service, listed this articles resource box, is able to offer you 1000 directory submissions for just $30!! That's a saving of $1630, and 83 hours of your life. A very very small price to pay for such a saving.

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Friday, June 25, 2010

Using Your Website To Generate Leads

By Miguel Pancardo

In order to be successful online, you will need a website that is fully functional. You site must have visual appeal and be easily accessible as well. You must make it easy for your site visitors to register at your site or buy your products. You can have all this and more and still not be successful if you don't have any visitors coming to your site. When you have traffic, you need to implement autoresponders so you can collect leads. In order to be successful, your website has to be designed optimally and exposed to targeted internet traffic. Here are a few ways to do that.

Article Writing and Marketing

There are thousands of competing websites out there trying to generate leads but most of them lack the necessary content to become successful. A lot of web surfers are leery of sites that are thin on content because they do not inspire trust and can even seem spammy. By providing high quality original content, your website will stand out from the rest and give your site visitor the confidence they need to opt into your list. By writing articles and posting them to various article directories online, the search engines will take notice of you as well and give you a higher ranking so even more web surfers can find your site.

Social Networking Sites

Social networking is very popular today. Many people flock to sites like Facebook to meet with their friends and make new ones. Since these sites are where the people are, you should use them to generate leads for your site. However, you need to do it properly by building relationships and trust. You can find new business partners on social networking sites and leave your links in appropriate places. If done right and consistently, you can gather interested prospects for your list.

Forum Marketing

Forums are still popular places for people to gather online with like-minded people and discuss niche topics. Forums are popular because of instant interaction and the ability to communicate with people that care about the same things. This works to your advantage when you find a busy forum that matches the niche of your website. Just be sure to follow the rules of the forum and do not place your links there if they are not welcome. If signature links are allowed, use those and then blend in with the conversations so you appear as friendly and genuinely helpful rather than participating simply to promote your link.

All the methods above are free advertising methods that serve as a good start for getting fresh leads. For success in the long term, it is better to partner up with a marketing company like http://www.torontomarketingcompany.net/. Companies like these have the tools necessary in turning the website into a real lead magnet without spending too much.

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Thursday, June 24, 2010

Office Interiors Don't Have To Be Boring

By James D Cameron

Are you in a business with the goal to excite new interest in your venture? Do you want to look like a prospect on the go, or one who is cozy and comfortable? Do you have an existing corporate image or seeking to build a new one? Never discount the affect that you office interiors have on these important ideas.

Far too many businesses rely on the tired and trite floor plans that have been joked about for years. Are you surrounded by gray cubicles and cheap looking motel style carpeting? Is an exciting addition to your office space another silk plant in a basket? Do your customers politely decline to take a seat and wait for appointments outside or at a nearby coffee shop?

If you and your employees are feeling trapped in a miasma of dull and lifeless corridors, it is a good time to inject some new life into the same old scene. For starters, think about redesigning the box, as in stepping out of the box. This is always a good practice in your thinking, and can be a surprisingly good approach to layouts. Give the people some open spaces to work and play in.

What about your waiting rooms? Are they, too, closed in and stuffy? Open them up as well, and make an airy, cheery space within which one can relax and enjoy a second cup of coffee. Relaxed customers and colleagues will be far more amenable to you fresh and new idea if they are feeling refreshed and renewed. Your lounges can provide this opportunity for both of you.

What about cutting edge companies? How can you appeal to the technophiles and the eager eggheads you covet? If they are your employees, simply give them free reign. Your place will look like a manic panic in no time. If this is too extreme, then just go industrial bold, with hard colors and lights, and sheen on everything. Disco balls might even work somewhere.

Speaking of lights, it is absolutely essential to get the proper lighting in your working areas. Research proves that bad lighting, particularly bad fluorescent lighting, strain the eyes, hurts the brain, and creates bad moods. No one needs any extra bad moods at work. Use light that recreates natural sunlight. Better yet, open the blinds and shades and let that healthy sun shine in.

Colors, too, have a deep effect on moods. Some colors excite while others mellow. For instance, green is said to soothe while yellow can agitate. Of course red is always about excitement! Decide what sort of emotional atmosphere is important to your interests and create it through the judicious use of color and hue.

And never ever underestimate the most often used item in the workplace, the lowly chair. Can you afford ergonomic? If so, go there. At the very least go for serious comfort and solid support. Workers with good sitting postures are happy workers. Businesses that pay close attention to quality office interiors make happy workers. Happy workers make happy customers, and this is the end goal of business, is it not?

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Wednesday, June 23, 2010

Search Engine Optimization In Today's World

By Anthony Wilson

In this ever changing world where products of high technology are huge and prevalent, one would strive to make one's life more convenient. In this era of computers and the internet, one way of making the consumers' lives and at the same time, the computer programmers' lives expedient, is through the use of a method in managing the interchange and transfer of data from a source towards the search engine by refining the intrinsic and extrinsic aspects which might affect the rankings of the search outcomes. This process is then called Search Engine Optimization (SEO).

It is a fact that a certain website can obtain more guests from the different search engines if this website gets the higher spot and gets more advanced when it comes into view in the search outcomes. This is how search engine optimization works. It is an approach of making one's web site pleasant with regards to the rankings in the different search engine results. Search engine optimization is then used as a strategy in internet marketing since it takes into account how search engines perform and what are the recent fads and the current public interests. Search engine optimization, however, may necessitate dedication, enthusiasm, problem-solving skills, passion for commerce and different transactions, keenness and of course, proficiency in terms of web programming skills.

Moreover, search engine optimization transforms the website to further enhance the position or status of the website by the utilization of the words used as a reference point narrowing down the subject matter.The words used as a reference point should be applied in several ways throughout the piece of writing and should be widely used in the website. The vehicle for the different internet searches will then provide worth to the different connections found on the website. Widely held and standard websites would then pop up in the different search engines which could further provide a web siteHYPERLINK "http://en.wikipedia.org/wiki/Web_presence" \o "Web presence" web presence.

It is true that the use of search engine optimization can very well improve one's website and can efficiently save time. However, one should at least know the basics and the risks involved in using this current and convenient method.

One should study and get accustomed with how search engine optimization works. If one is familiar to the functions and techniques of the different search engines, then one will have a website adept at upholding the preferred objectives while attaining increased level of status in the different search outcomes produced by the various search engines.

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Monday, June 21, 2010

Private Operate For Article Submission Web-Sites

By Sabuz Khan

Post submission web-sites are wonderful and they are very helpful. The submission sites let you submit a few hundred words about a product or service in a professional manner. A lot of the web sites also produce multiple opportunities to have your content syndicated all over the web. Generally times the sites can even aid you gain money from your submissions.

Individuals who are looking to acquire a little additional money can try to operate for sites which ask an individual to write content articles. They are article submission internet sites. They provide a list of articles or blog posts for the worker to pick from, and every time they finish the write-up, they submit it. They then get paid for them. This makes article submission one more fantastic freelance opportunity.

A single specific internet site could possibly ask the writer to write 3 articles in a row. They each are about the same content, but it is worded differently. Therefore, the business uses these articles by giving them back to the organization which requested it of them. The sites are quite easy to navigate via to discover out what content are accessible and to see what articles 1 has chosen to do.

Folks can gain cash based on how many words the post is. For instance, an article with four hundred words could possibly be five dollars. Nonetheless, a five hundred word article may be six dollars. As a result, it adds up, and a individual can acquire fairly excellent dollars. You will discover times when a person doesn't need to repeat the post three times. These earn less, but the topics which are interesting to write about can generate some cash as well.

Based on the firm, there is a common way individuals may be paid. Quite a few companies like to pay on the internet which is secure, and their payments are given on a timely basis. It can be very good to see whether or not the company is very good to perform with and regardless of whether they have tips on writing. It's crucial to evaluate how you will be compensated at all posting submission web-sites.

Composing articles or blog posts online is a fantastic company since folks can do their performance on their own laptop or computer. It can be a good line of work if somebody likes to write. You'll find a variety of different content topics which could possibly interest particular professional writers.

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Sunday, June 20, 2010

What's The Point Of Writing For Free

By Edmundo Capote

I can't count the amount of time i have heard countless real writers convincingly & stubbornly say that writing for free is a NO-NO. Since when? Being a beginning writer, I listened to and followed this advice, accepting it as solid gold. Quite frankly, between you & me, it is a pile of bull.

I am an out of the box writer & I say writing for free or love is a YES-YES. In case you've gotten out of the custom of writing, this will likely prime your pump, so to speak. You'll get those squeaky wheels turning, apply some oil (writing), & before you know it, you'll be steaming along in no time at all.

I'm not advising that you must write for free eternally. What I am saying is that on occasion we are inclined to overlook the joy we used to get from writing just for the love of it.

I feel all writing, whether or not you're writing free of charge or writing for compensation, is all good. I also think you need a good measure of both. Should you write for money, then you understand how stressful & arduous the entire process is. It gets downright overwhelming from time to time. Writing for the sheer love of writing permits you to be imaginative and write what you happen to be passionate about.

Writers ought to write and submit to article sites. There are numerous reasons:

It will give you lots of practice writing.

You will set a writing goal and witness it come to fruition, that will encourage you to go higher on your next desired goals.

You will learn to write a compelling bio for your posts.

Have a website? Your bio will compel and magnetize new site visitors.

You will also build up trust.

And you will learn to write to demand a visitor to stop and browse.

FREE promotion for yourself! What's greater than that?

You will also build yourself up as an expert in what you're writing about. And this means people will pay you for good content in the future.

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Saturday, June 19, 2010

3 Tips For Starting A New Business

By Alecia Stringer

Here are 3 tips for starting an exciting new business that will take you to boost your situation and behavior for good.

Use these guides to any situation where you want to modify behavior. If you truly want to change and not go back to the situation before you start your business, then make a commitment for the long run.

1. Direction: What really looks like resistance is often a lack of clarity. Provide crystal-clear directions that will provide exactly what needs to be done. Not just go "act healthier." In an online business, it's easy to just roam around on the internet and not get anything "done." Have specific goals and set directions that need to be accomplished that will create success. Using My Lead System Pro, there are step by step tutorial videos and clear steps that will take you through the set up and the marketing training. Stick to these directions, and you will go far in what you can accomplish!

two. Inducement : Laziness often looks like exhaustion. So join in people's's emotional side. It takes eagerness to actually be your own entrepreneur and be in a position to accomplish what you would like to be successful. If you find those issues that truly tear into what's been injuring them for not taking that step, then you have touch that feeble part of their emotional side that can enable them to do something.

3. Shape the trail : almost all of what looks like a folks problem is frequently just a situation problem. Don't look into those emotional Problems and just change the situation. This will permit those emotional steps become less complicated when you're able to just change the situation. Imaging having the possibility solely to be able to generate income on the web. Once you make your first lead, or first check that came from the new opportunity that you set up and appear like a significant point. Keep on the path so that you can do it again and again. Most just see that it's not manufacturing anything because they're not doing anything about it. Change the situation, and take action to shape the path toward success.

What if you could have 1,000,000 dollars by this summer? Take on these 3 tips for beginning an exciting new business and change the situation today. Take that initial step and take your business to a higher level now by applying this free report below.

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Friday, June 18, 2010

How To Earn Respect As A Leader In Your Network Marketing Company

By Anthony Kibe

Being a part of a network marketing opportunity can be financially rewarding as well as personally fulfilling. Not only are you connecting people to products that make their lives better, you also have an opportunity to help people obtain financial security and peace of mind. If you are looking to become a leader in your network marketing business, here are a few tips on how to be a leader and earn respect in your network marketing company. To become a leader, you need to do a few things.

Be a Teacher - Shared knowledge helps everyone become better. When you share your skills with other people, you help them improve themselves and their business. As a bonus, they will regard you as an expert they can turn to for help and will refer to you as such to other people. This will help you build a reputation as someone who is knowledgeable and helpful.

Two, Provide Value. This means giving people something that they can actually use to improve their marketing skills as well. Since there is so much crap out there, if you give honest advice that's useful to others, something they can go do and actually see improvement in their results, you will definitely stick out in the crowd and earn both respect and a following which is exactly what you want. Providing value to people on a consistent basis is the surest way to turn people to you which in turn pays you more money.

Always Take Initiative: For example. When you notice that some prospects are having a hard time closing sales, be the first to provide them with a simple tips that they can use to improve their closing skills. You can do this by offering a free class or teleseminar at least once a week. You will notice that people will naturally gravitate towards your leadership qualities just by taking the lead and solving a problem for them before they even ask you to.

Being a true and respected leader in your network marketing company is as simple as helping other people achieve their goals. Zig Ziglar put it better than anyone else I know when he said "You can have everything you want in life is you just help enough people get what they want" Try it and you'll be amazed at how well it works.

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Thursday, June 17, 2010

Using Graphic Templates

By Shirley Mathews

When it comes to graphics, most Internet marketers shy away from using graphic templates whether it's ebook covers, website layouts or promotional banners because they firmly believe that by using graphic templates, they are tarnishing their own business. They want to own a unique identity and hence will always find a professional graphic designer to do the job. Well, you're in for a big surprise!

When you purchase a graphic template, you will be able to customize it to an extent or even build a totally new design based on it! What's the point of using the template then, you say? Well, it serves as a source of inspiration and ideas for a totally new design. You can't derive anything from a blank canvas, right?

On top of that, you are actually saving a lot of precious time that you can otherwise spend on more important matters like developing new products or market your products. When you buy a pre-made template, you only need to edit a thing or two to give it an identity of your own, and that gives you more time and flexibility to work on other stuff.

Okay, let's say you argue that hiring a designer to do the job is equally fast. That may be true but don't forget, hiring a professional designer to do a custom design for you will cost you a lot of money. Unless you need a totally unique identity that you are aiming to establish firmly in your niche market, you don't need to get a designer to design it for you.

Not all graphic templates are suitable, so you have to be careful when choosing one. Consider quality over the price, and you're on your way to creating a positive image for your business while saving more time for more productive chores!

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Wednesday, June 16, 2010

Pivotal And Simple Article Marketing Tips To Ensure You Thrive Online

By Jean Marie Fuentes

There is no doubt that article marketing is one of the most efficient ways to market yourself online. It can be used for anything such as search engine optimization, lead generation, or affiliate sales. Unfortunately, a lot of individuals experience frequent difficulties when trying to get the most out of this marketing approach. Perhaps this sounds like the situation you are in, and if it is, you should employ a few article marketing tips to increase your chances of success.

First and foremost, you must realize that this marketing method entails a lot more work than just writing. You need to have some basic knowledge on search engine optimization. Research a keyword that pertains to your subject with the Google Keyword Tool. Long versions also do well. Try to aim for a keyword that has more than one thousand searches each month.

Once you have these keywords ready, begin writing articles on each of them. You must have the keyword within the title and first paragraph of your article. It is a great idea to include it in the last paragraph too. Once that is done, your article is all set to rank well in the search engines. This means free traffic and more customers.

Bear in mind that these articles do not need to be massive amounts in length. In fact, a lot of experts have agreed that shorter articles do a better job. Keep your articles to a length of five-hundred words maximum. This will ensure no one skims over it and that they read it in full.

Another advisable idea to implement is to rewrite or spin the article into new ones. If you do this, you will be able to submit an article which is along that same content to multiple directories, maximizing your exposure.

Finally, these tips will not matter if you do not create a sufficient amount of articles. Too many individuals fail at this article approach simply because they do not make a point of creating high quality articles on a daily basis. If you lack the time or writing skill to perform such tasks, outsource your content. This is a cheap and time saving way to get the most out of this marketing method.

These are all simple, yet effective article marketing tips to follow. By doing so, you will increase the chances of seeing results.

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Tuesday, June 15, 2010

Advantage Of Submitting To Online Directory

By Romeo Cruz

Many SEO professionals and internet trading professionals are well cognizant and realize the significance of book or directions submissions. In any enterprise internet trading design, submissions play an significant part in increasing traffic to a business website. Although book or directions proposal is time spending and tedious, it is very productive in going by car traffic to a location and as a outcome assist to high seek motor rankings.

Online directories are nothingness more than website listings that have been prepared categorically and aid users whoever are gazing for information. When you produce a application, this mechanism that users can locate your commerce from the list. Most directories permit users to exert keywords to hunt for content and websites that descent beneath that keyword category. While the entire idea of directories and directory application may feel plain and trivial, it can however produce a massive difference to the success of your business.

One thing that creates online directories unique is due to track down drive indexes. Search drive robots visit web directories more regularly than other sites. Therefore if you have a directory request for employment to an online directory, you will receive identified quicker than if you didn\'t submit. Therefore, with a directory request for employment, you do not have to dread if you have been found by Google or Yahoo! Be self-assured that your site has already been found. If it recorded on the directory listings, afterward you can be tracked down on the track down drives and be found.

Another thing that creates directory request for employment very productive is the sighting that you receive not just traffic but targeted traffic. This is because directory owners classify sites grounded on their relevance. Thus, after population visit your website from a link in a directory, they are no distrust interested in you. They did not visit you by misfortune or through a incorrect lead. They tracked down what they were staring for and found it.

One of the majority important advantages of surrendering to directories is link popularity. Search motors position great quality on one-way links. These are links emanating to your site but do not have a link headed rear to the other site. Since directories have one-way links, these links are assessed valuable via the hunt motor and shall hence aid in high page ranks.

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Monday, June 14, 2010

Improving Your Online Marketing

By Alliya Smith

Online marketing includes a great deal of stuffs. It includes SEO, social media, e-mail marketing, pay per click and mobile web. As the new year begins, it is time to put a second thought on our online marketing strategies and rebuilding our online marketing solutions.

Give your online marketing efforts a lift that it needs by executing new plans that will bring about better, more positive changes. These changes should be utilized in all your online marketing channels.

For search engine optimization, concentrate more on maximizing visits and conversions coming in from organic searches. As much as possible, your online marketing should be cost-effective. Try to do away with paid advertising. You should also have schemes to bring in new customers. If potential clients aren't clicking through to your web page, then you have a big problem. Online marketing should work on both getting in customers and getting conversions.

Maximize the success of your online marketing efforts by studying your metrics report to find which contents or pages are highly visible but are unfortunately producing poor traffic results. To improve your online marketing, make sure that you evaluate the title tags and meta descriptions of competitive search results. Then, find means and ways to make your own title tags and meta descriptions better than the competition. Then, make sure that your contents are coherent with your title tags and meta tags. It is important for your online marketing strategy to have relevant contents. Make sure that you lead your customers directly to the solution to their problem.

Social media has now taken a great role in online marketing. However, it is more challenging to justify in terms of ROI. Through social media, you can improve your online marketing by acquiring better customer relationships, reputation management, increasing brand awareness and increasing relevant visitor traffics. Improving your online marketing is easy. As long as you know where to start.

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Sunday, June 13, 2010

Choosing The Unethical SEO Companies Can Destroy Your Image

By Aya Wilkinson

SEO companies can provide you valuable services to optimise your site in order to get maximum customer's attention, but some SEO companies with their overly aggressive marketing efforts and manipulating the search engine results in an unfair manner are creating a situation for the industry where the customers are loosing their trust. If they unethically violate the rules, your site will be in danger. It may cause negative adjustments for the presence of your site on a search engine result page and your site can even be removed from the index. Before employing an SEO company you must consider some points.

Never select an SEO company who claims to guarantee rankings mentioning that they have a special relationship with the giant search engines, or advertise a priority submit to on of those giant's result pages. Rather the only way to submit your site to the search engine directory is through add URL tag attached with search engine's page or simply submitting a sitemap, and you can do this by yourself at free of cost. If your site is linked to by another site probably the search engines will find you anyway.

When an SEO company try to hide or do not explain clearly what they are intend to do, you must be aware of that type of company. If something is unclear then ask for a clear explanation. Your site may be removed entirely from the search engine index if an SEO company apply deceptive or misleading content like doorway pages or throwaway domains. You will be responsible for the action by SEO Company you hired. It is always better to know in advance exactly how they are going to help you. If they have FTP access to your server, they are bound to explain the changes they are making to your site.

Check the link building method of the SEO Company. Be wary of link farms, links networks, and link wheeling. Whilst not all of these may damage your site, you need to make sure you are getting the best possible service from your chosen SEO company.

Before selecting the SEO Company do some research on the industry. Look out for guidelines that are frequently published by the major search engines, press releases or expert's articles in this matter. Many SEO professionals are following the practices that are beyond accepted business ethics. You must choose your SEO company wisely.

Some SEO companies talk you out of achieving high rankings naturally and in to paid advertising and place your site on the advertisement section rather than in the result pages. This form of advertising although has some benefits usually is very costly. Some of the search engines offer pay per click or pay per inclusion results with their regular web search results. Therefore, when you are paying an SEO company be sure to understand where the money goes.

Be aware of the SEO companies that are shady about when you might see results, SEO when done right by the right company can be quick, efficient and a positive experience for your business.

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Saturday, June 12, 2010

A Professional SEO Company Can Help You For Site Optimisation

By Aya Wilkinson

Search Engine Optimisation or Search Engine Optimiser is familiarly simply referred to as SEO. When you need to improve the visits to your website, then the most wise decision is to hire an SEO company, which will save your time. It is important to remember that your site can be at risk if the right SEO Company is not selected through a research done in a proper manner. It is always better to know in advance the potential benefits you can avail and possible harm that an irresponsible SEO company can do to your website.

There are many SEO companies and other agencies and consultants that are providing the necessary services to the website owner. Their services mostly include site content or structure review, giving technical advice on website development like hosting, redirects, error pages, use of JavaScript, content development, online business development campaign management, keyword research, SEO training, Expert advice in specific markets and geographies.

Remember that most popular search engine result pages include organic search result and paid advertisements which are specified under the heading of "sponsored links." Your site presence on the search engine result pages will not have any effect affected unless you advertise your on the search engines that are considered today's giants. There is no system of payment to include or rank your site on the most popular search engines organic search results page. You can use the free resources like Webmaster Tools, Webmaster Central blog to get a great deal of information about how to optimise your site for organic search. It is better before hiring an expert SEO company, to become educated and to get familiar with the process of how a search engine works.

If you are thinking of hiring an SEO company, the sooner the better. The best time to hire an SEO company is when you are going to redesign your site or launching a new site. You and your SEO Company can work together at this point from the bottom to design your site in more search-engine friendly manner. But an expert SEO company can also help you to improve your existing site.

Before hiring an SEO company you must know their success stories. Check carefully the examples of their previous work. Ensure that they will follow the search engine's Webmaster Guidelines. Know in advance the kind of results they are expecting to see, within a certain timeframe, their policy of measuring their success. If they offer any online marketing services or advice to complement in regards to organic search business. Carefully evaluate their experience in the industry, in building international sites, their most important SEO techniques. There are littler but essential facts you need to consider before making a conclusion.

SEO companies can provide you with valuable and professional services to optimise your site in a proper manner; on the other hand some unethical SEO companies have made a worst situation for the industry through their devastatingly aggressive marketing policies with which they try to manipulate search engine results in unfair ways. Violating search engine's guidelines will result in negative adjustment of your site's presence on the result pages; even they may be removed from the search engine's index. Therefore take your decision wisely to select the best SEO Company.

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Thursday, June 10, 2010

SEO For Every One.

By Aya Wilkinson

Where to start with SEO? If you are new site or a long established site the process of SEO is very similar, it is just the speed at which you do things should vary. Everybody knows that when it comes to SEO Google is king, and with Google if you are not on the first page then you may as well not exist. Over 90% of all internet users do not get past the first page. Saying that, even lower positions on the first page get remarkably less traffic than the top positions. Is it possible to get your site to the top of Google?

Well the short answer is Yes, but firstly it is important to choose which keywords to get at the top for. It is easy to get at the top for many long tail keywords and ones that get hardly any traffic. What you need in you SEO is to aim at keywords which get the most traffic. Impossible you might think; I am a relatively new company, I will never make it to the top of Google for the most popular keywords in my industry. Well despite what most SEO companies tell you it is possible to get to the top of Google for any keyword you want, in just a few months.

Where do you start? Well the most important factor in SEO is what site you have linking to you. This makes up for probably 90% of a sites ranking. It is possible to trace what sites link to your competitors by using a simple tool that will show you all the links; everything is traceable on the internet! Since link building is not new idea, sites have been doing it for years, some site for popular key phrases might have over 100,000 links. A bit daughting you might think, but you can still challenge them.

The beauty of the online world is that it is anybody's game. With SEO done right small companies can be right up there with the big ones and have equal chance of receiving a visitor. How do you start to build links to your site? There are many different ways to do this. It is best to use a range of tactics encase one type of link variety is starts to be discounted from Google; it also makes your link building campaign look more natural in the eyes of Google.

The main methods of link building include article writing, blog commenting, forum posting, blog creation, link exchanges and social media. Don't worry if these sound like jargon to you as each can be researched individually, or even easier, you can get somebody to do it for you. What ever you do, don't sit back and wait for people to link to you. This is not going to happen unless you are a high ranking informative site in your industry. Even starting to create a useful blog for people to link to is a slow and tedious way to generate links. If you create a blog, link that to your site and there you are you have a back link!

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Wednesday, June 9, 2010

Tips For Ways To Use Articles To Promote Your Website

By James Wals

There's nothing better than article marketing for promoting your new online business. Any website owner knows that building links is a very important way of increasing Google rankings. Articles are an excellent way to make this work.

The most important part of using articles is to have the right keywords. It's vital to use keywords that are low competition. Obviously, you want a high rate of searches at the same time, so it's a good idea to do some keyword research first. Look for words and phrases that get at least 1,000 searches a month, while sticking to those that have less than 30,000 competing sites. It is possible to find these.

Look on Google to see who your competitors are. Top level sites like Ebay, Amazon and Wikipedia will be very hard to beat. It's best to just look for another keyword without the heavy hitting competition. The idea is to keep things simple. The easier it is to get the better rankings, the faster you can do it and the faster your site will appear on that all important first page.

With the right keywords, articles can easily be written and should contain the words in the title, first and last paragraph and somewhere in the middle. This will help them gain popularity on Google and more people will see them. This can also provide the backlinks required in order to boost your website to the front page of Google. The lower the competition, the easier this is.

These articles used for marketing need to be well written. They will tend to be republished if they are of good solid content and that means even more backlinks for your site.

Article writing is a great way to promote your business website and make sure that you get high rankings in the search engines. It's also possible to start building links this way. There's no need for PPC at all, you can literally do it all with articles.

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Tuesday, June 8, 2010

Email Marketing For Advertisement Campaign

By Aya Wilkinson

Having the proper email marketing campaign will assist you by offering top notch advertisement, in turn with a high visitor rate to your website, however, it must be done properly. It's one of the best forms of advertisement today, as most people spend more time reading their emails and going through their email boxes than anything else.

In order to avoid being marked as spam however, you must make sure that you have the proper web design skills which will help you get the attention and visitation you seek. It's vital that the reader is immediately attracted to the subject and then the content is interesting enough to keep their attention.

The web design skills necessary to create the perfect email marketing messages are quite simple. You will need to know how to enter in links, images, and other media and content which will ensure that the searchers attention is caught. Having a properly built email is very important when it comes to email marketing, or else all of your hard work will go straight in the trash or even spam.

You need to create an attractive title which summarizes the most interesting part of the email, to guarantee that it will be opened. Then when the email is opened the content must not only be well written but interesting. Include images, graphs, or other media pertaining to the subject of the email. It's important to also have links, to your websites homepage, as well as various pages throughout your website. You want to make sure that as many emails you sent are read and viewed.

Spam is the enemy of every web design, whether it's for a web site or an email. In email marketing having your email marked as Spam is complete failure of the email, as from that point on, you will never again be able to reach this reader. It's important that you use the proper language to avoid being marked as spam either by automatic spam filters or the reader. The obvious words to avoid are words containing the word Free, Money, $$$, or other such exclamations. If something is free you should be selling it to a reader, they should see it as an extra to what they are already getting from your email, information. It's best to offer discounts, or other benefits, primarily to avoid the word Free as it's overused on the internet and people don't trust it anymore.

You will need at least basic web design skills in order to create a properly designed email for your email marketing campaign. Having an email marketing campaign is vital to any website, company, or organization. It's the perfect form of advertisement which will bring in continuous traffic and interest to your website, and even sales. However, in order for this email campaign to be successful it needs to be done right, or else it will fail. Using web design skills you will be able to create an attractive enough email, in addition to proper and interesting content, you are on your way to success.

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Monday, June 7, 2010

Keywords Design For Your SEO

By Aya Wilkinson

Keywords are the most important and frequently used method of bringing more traffic to a website. To implement certain Search Engine Optimisation, in short SEO, keywords have an important role, though keywords are a small portion of overall SEO plan.

Keyword research is essential to identify how your prospective customers are using the search engines and to find the information or products they want. To get the best results by SEO, you need to put these words or phrases on your site with ensuring that these words are relevant for your target customers.

At the very beginning when webmasters and content providers started site optimisation they realised that this process will be the future's most important online marketing tool, keywords were stuffed and hidden all over a website as a trick to get higher rank on search engine result pages. But now these tricks were revealed and you need to use your keywords openly and clearly.

Search engines algorithm indexes a site based on the keyword. Therefore, in order to optimise your site and to bring more traffic to your site you must use the keywords properly. This will ensure that the customer hits the right keyword instantly and can reach your web page quickly.

Placements of the keywords are generally a tactful action. Generally it can be added with Meta tags in your HTML code. It may not be the essential technique but still important.

Placement of keywords depends on what type of web page you are developing. In case of web 2.0 properties like Squidoo lens, Hub Page or Google Knol, then it better to have a keyword with the registered URL, in the titles, subtitles and text content of your site, and also there may be other tagging space available to fill in. For blogpost it is better to have the keywords in URL, but at the same time it is essential to make sure that your blog templates are added with this strategy. You can set you preferences under settings and then permalinks.

Putting keywords on the title tags located at top right of your documents in the head tag will allow your text to be shown on search engine result like a headline. Keywords that can relate human will improve the chances of bringing more traffic to your website. Link all the pages on your website with exact same keyword. Better to use more keywords to link a specific page.

Mention the keywords once or twice throughout your articles. Use bold option and different colors for the most important key words and you can place them at the top of your article and in the sub headings. Do not stuff your page with meaningless words.

SEO experts disagree about the density of keywords required on your website. According to some experts it should be maximum 2% and others vow for as high as 10%. Since there is no specification, you need to write same for both organic visitors and search engines algorithm. Keywords should be enough but not more which will make your content boring and the visitors will turn off.

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Sunday, June 6, 2010

Precisely How Can You Market Your Website By Making And Sending Content?

By Chris Adams

Lots of people wish to learn how they could do website promotion, and crafting and also submitting content pieces is among the established tactics. This article tackles how to get page views for your webpage with article marketing.

To start with, you will need to decide on what you'll write about. If you're trying to publicize your site, weblog or services or products, you have got to discuss these things. It's a great idea to consider numerous ways to speak about your site or the content pieces which you've already posted.

If you're fairly new in your particular field and don't possess the relevant expertise or endeavouring to improve your status, it would be best to do a lot of background work on the theme that you wish to write about. You must also look into some other published write-ups on your selected subject and then utilise these write-ups as basis for your research.

Following that, the next stage is to actually compose your content pieces. Remember that your content pieces ought to be brief, succinct as well as well-composed; you can't spend a lot of time writing a long article that people aren't interested in reading, even if it has all the things they need to know about your site, blog or services or products. You have to make sure that the articles as well as title can get your clients' attention and keep it going for as long as you can. Doing this would persuade these people to buy your products or services and bring you more visitors. If you think that you are lacking in this particular aspect, you should look into getting writing services or freelance copywriters who are able to create your articles for you.

Once you have your write-ups, be sure that you place related hyperlinks to your site. Your viewers need to know exactly who wrote your articles as well as have a link that they could click on so that they can check out your website. If they liked perusing your articles as well as would like to know much more about what you're offering, all they need to do is click on your backlink.

You also have to look for other places on the web to send your articles to. There are plenty of free article submission websites that you can make use of to post as well as distribute your write-ups; hence, you should select the most reputable web directories in order to get more viewers.

When you finish composing and sending your articles, you will enjoy all the benefits of your hard work. Each and every content piece that you compose would bring in streams of traffic for your website. You'll also be able to keep track of each and every article to see which performs best. This will help you find out exactly where to apply modifications as well as what aspects need improvement.

Article marketing is a powerful way to market your site. Good results are guaranteed when you compose short and also educational content pieces, submit them to highly regarded article submission sites and include backlinks to your site in every article that you write.

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Saturday, June 5, 2010

The Power Of Viral Targeted Traffic

By Wayne Sharer

I'm betting you very familiar with all the many types of targeted traffic. Maybe so much so, you don't know where to begin. With all the choices available, you may have overlooked one type of web promotion that continually grows with almost no effort.

This traffic method is highly targeted and utterly free. This isn't some hyped up promotion to trick you into a gimmick. However, you do, like any other method, have to dedicate some time to getting it operation. The time spent is worth every minute because it adds a tool the brings endless buying visitors to your website.

What is it?

Most call it viral traffic or viral web promotion. It's like a virus, once it starts spreading, it's tough to stop. This makes it the best targeted traffic because it is so low maintenance, and requires very little effort once in place.

It's commonly called viral traffic. When you put in action, it's literally the best targeted traffic you can get anywhere. The reason it's the best is once it starts, the only way to stop it is to take down your website. Viral web traffic doesn't require constant attention, so it's very low maintenance.

Watch this short video, and I'll show you one way I get tons of viral traffic for free. It's nearly effortless, and constantly builds. Take a look now...


Simple Ways to Generate Viral Traffic



In the video above, I showed you how to leverage three web promotion methods into viral targeted traffic. They include solo ads, viral banner advertising, and viral promotional links. You also end up with a new marketing list as well.

Like all highly targeted web promotion methods, you do have to do some work to get the viral effects to grow. You can't really predict exactly when it will expand on its own. However, when it does, the whole effort becomes the most productive traffic generation you ever had.

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Friday, June 4, 2010

Search Engine Optimization: Practical Way Of Doing Online Advertisements

By Alexander Goh

Online advertising is becoming more and more popular over the traditional advertising because of its advantages. Its biggest profit is that information can be made available to the viewing public in a very short amount of time (that is there is no need for publication etc.) and in a wide geographical area depending on the advertiser's requirement.

Online advertising can be quiet costly however. Some companies are spending thousands of dollars every month to run their advertisements. Of course this depends on the form of advertising you select. If you do not want to spend money, then there are some techniques you can try out. One of the most popular online advertising techniques that is becoming very popular among advertisers is search engine optimization (SEO).

With search engine optimization your main target is to get listed in at least first 2 pages of the major search engines such as Google, Yahoo and Bing for specific keywords. The goal of being listed here is that when someone type or search for a service that is similar to yours, your page will be listed in the search results and hopefully your page gets clicked.

Being listed in the first 2 pages of the major search engines gives your website a higher chance of being noticed by potential customers. The good thing about it is that you do not pay for each click, in a way, you can have infinite number of clicks.

Now the next question will be how to perform search engine optimization.

To optimize your website you need to have a very basic knowledge of HTML. You can start by fixing the META tags of your pages. Focus on your website's page title and page description. Page title is what appears in the search results of the search engines. Make sure that your page title accurately describes the contents of your page. For your page description, make it as appealing as possible. Your page description also shows in the search results, it functions like a marketing tag line, so make it eye catching.

Next to the META tags, make sure that your index page have good text contents that speaks about the service or product you are providing or selling. As the index page is the most significant page in the eyes of the search engines, make it as good as you can. If you have images, do not forget to put alt tags and make them descriptive.

Once you have fix your pages, then it is time for you to introduce your site to other websites in the internet community. Send articles in the bookmarking sites. You can also advertise your site further by sending articles in different sites and ask them to put a link back to you.

Just continue creating back links and after few months you will see your rankings slowly coming up. It is not a quick process, so just have patience and just continue on improving your site.

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Thursday, June 3, 2010

Five Effective Business Analysis Techniques

By Adriana Noton

The term business analysis refers to the discipline of identifying needs within a business, and determining the appropriate solution.

These solutions may include changes in the organization itself, strategic development or development of new policies. The person who takes on the responsibility of business analysis is called a business analyst.

When the time inevitably comes for some sort of change, the business analyst has several techniques at his disposal. Precisely which techniques are used will depend on the nature of the problem, and the scope of the solution. Here are five that are used successfully by business analysts to help solve an array of different problems.

MOST

The MOST technique is an internal analysis. It contains four attributes that are defined by the business analyst to ensure the project you are working on is aligned and on track. These attributes are as follows:

Mission (where the business intends to go) Objectives (the key goals that will help achieve mission) Strategies (the different options for moving forward) Tactics (how the different strategies are put into action)

PESTLE

The PESTLE technique is an external analysis designed to examine the many different external elements affecting a business and its operations. It includes six attributes:

Political (Current and future political influences) Economic (The local, national and world economy impact) Sociological (Different ways society can affect an organization) Technological (The effect of new and emerging technology) Legal (The effect of national and world legislation) Environmental (Local, national and world environmental issues)

CATWOE CATWOE is a technique used to encourage critical thinking about what the business is trying to achieve. There are six different elements included in this technique: Customers (who benefits from the highest level business process and how does the issue affect them?) Actors (who is involved in the situation? Who is implementing solutions? What will impact their success?) Transformation Process (what processes or systems are affected by the issue?) World View (what is the big picture and what are the wider impacts of the issue?) Owner (who owns the process or situation being investigated and what is their role in the solution?) Environmental Constraints (what are the limitations that will impact the solution and its success?)

SWOT

A SWOT analysis is used to give a more complete overview of both internal and external factors affecting a business. There are four attributes to SWOT:

Strengths (examine advantages and what is done well within the company) Weaknesses (examine the disadvantages and areas that need improvement) Opportunities (examine opportunities for improvement in all areas, including market share) Threats (examine the obstacles the business faces in accomplishing their goals)

FIVE WHY'S

The Five Why's technique is used to help get to the root of any given problem within the business intelligence. It is a question asking method to examine the cause and effect of a particular situation.

You will start with a problem, such as "my car won't start," then ask a succession of why questions until the root of the problem is uncovered and a solution is evident.

Business Analysis can be a complex and intricate process. Within this broad spectrum lie several sub-disciplines, roles and even more techniques.

All businesses encounter situations and problems that need attention to help keep them moving forward. With a skilled business analyst employing the right techniques, a solution won't be far behind.

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Wednesday, June 2, 2010

Choosing The Right Domain Name Is Critical - Perth Website Design Tips

By Neville Greenwood

The actual process of web design actually begins by selecting the appropriate domain name for your company or business. There are a lot of views regarding domain names and what you should be looking for when deciding on a name. In my experience it relies on how large your business is currently and whether your company name or brand is known in the community or marketplace.

I am going to "make up" an example. If you were the owners of the Coca Cola company, which has a brand that is worldwide and is very well recognised by a majority of people across the world, there would be no point in selecting a domain name such as sodapopDOTCOM or carbonateddrinkDOTCOM to capitalise on keyword searches. Most people know of the business and brand and would go searching on the internet for your company under cocacolaDOTCOM . Using keywords in your domain as a strategy in your website designing process would be a complete waste of time.

If you are reading this article then you are probably a small to medium business that works in a local area or maybe nationwide. You want to maximize the number of visitors to your site for the least amount of cost. Often the best way of doing this is to have a 2 domain strategy for your website.

Let me explain this by way of an example. Lets say that you are a local tradesmen that constructs concrete retaining walls but your company is called TRJ Constructions. If you have no real marketing or very little marketing then the chances of someone looking up TRJ Constructions unless they know you is nil.

It could be that you spend a large amount of time optimising your site for the keyword "concrete retaining walls". You might do a lot of forum posting and blogging, you put yourself in many web directories, create squidoo and facebook pages etc. but that will take some considerable time and a some effort. For me time is money, so this will be an expensive exercise especially if you run the business yourself.

I think that one way is to get 2 separate domain names, one for the customers who already know you and the other for potential customers searching by the type of service you provide using key phrases. The first domain name could be concreteretainingwallsDOTCOM or something that closely approximates that. You might have to take concrete-retaining-walls-areaDOTCOM if there is a shortage of domain names or you will find some very close variation of that name. You would then purchase your company domain name TRJconstructionsDOTCOM as a likely example.

The keyword related name (concreteretainingwallsDOTCOM) will get a far better result in the search engines such as Google. If all you did was placed yourself in 5-10 free local web directories such as hotfrog and in Australia truelocal as well as a Google map with the same address as shown on your website, there is a good chance that you will end up on the front page of the search results.

You are probably wondering what am I going to do with the other domain name that I suggested you buy. Simply redirect the site TRJconstructionsDOTCOM to concreteretainingwallsDOTCOM This way you can put this domain address on your business cards and as long as you clearly put your logo or name at the top of the website, your customers will realize they are at the right website for your business.

By using this simple 2 domain strategy as part of your web design process, you can get free traffic to your website without all the costs and SEO work required using just your business name. If your business becomes well known, you have an option of putting the website on your business name domain or design a new website entirely.

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Tuesday, June 1, 2010

Top 10 Search Engine Ranking: What Is It For Your Business

By Sheryl Bocelli

Every e-commerce enthusiast would say that aside from putting up a website, the next important thing to do is make it available to everybody. And availability would only come in if your website is on the top 10 search engine ranking list.

Most conservatives highly doubt the uses and functions of a website for a business. So investing on programs or search engine optimization (SEO) experts is not their priority. Most would still rely on marketing strategies the old-fashioned way. These are print, radio or television advertising or the very basic form of marketing- word of mouth. These conservatives would not even think that being on the top 10 search engine ranking would be more beneficial.

INNOVATIVE MARKETING INVESTMENT. In this day and age, the internet and technology era, we all must take advantage of every resource. Investing on a user-friendly and relatable website is the first step on innovative marketing strategy. Your business must be a pioneer and set the trend for high-technology marketing.

AFFORDABILITY. The reach of the internet is endless. It keeps growing every day and the demographics are limitless. Compare it to getting your ad and having it on a billboard for a month, the demographic reach would only be minimal and is very dependent on the location. It is also very expensive. With your website on the first page of the search engine, it would be almost similar to getting a television commercial, print and radio ad all in one. The difference is, your company's reach is international and with exposure longevity too. Something you will not get if you will rely on local marketing campaign.

IMPROVES REPUTATION. When a regular consumer or customer sees your company website on the first page, the reputation would immediately improve. You will be seen as someone who is modern and timely. Someone who is not afraid to take on the ever-changing world. Also, the internet industry will see you and your company as a serious player in the e-commerce industry.

AVAILABILITY. As soon as an individual sees your web site in the top 10 search engine ranking for any specific item, you're making your organization available and accessible to everybody anywhere in the planet. Research has shown that the greater part of the individuals that perform a research on a search engine hardly ever go beyond the second web page.

PROVEN EFFECTIVE. Traffic is what makes a website successful. If your website is on the first page, you are instantly driving 90% highly targeted traffic or hits to the site. Traffic is very crucial to any growing online business. There is no other form of internet marketing that is more effective and profitable than having your site on top of the page.

Granted, most people, especially those who are anything but internet savvy, might find this concept overwhelming and intimidating. Some people might also find this expensive. But, there are a lot of options out there where programs created specifically for top 10 search engine ranking improvement come in really affordable and easy to use. This is inevitable and we must not be afraid of this. We must take on this innovation.

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