Have you had a website for a long time, but it isn't being picked up by Google, Bing, or any other search engine? Maybe you've followed all the Long Island SEO best practices, but are still coming up empty. Whatever the case may be, it's possible that this has to do with your website's crawlability, or lack thereof. For a better understanding of how to enhance this aspect of your site's overall structure, here are a few tips to consider.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
With these tricks of the SEO trade in mind, you will be able to enhance your site's overall readability. You can get your site ranking on different search engines, increasing its digital footprint in the process. If you're noticing that your site isn't performing, from an SEO standpoint, you may simply have to back and take some minor adjustments. Rest assured that the adjustments in question will come together to make a huge difference.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
With these tricks of the SEO trade in mind, you will be able to enhance your site's overall readability. You can get your site ranking on different search engines, increasing its digital footprint in the process. If you're noticing that your site isn't performing, from an SEO standpoint, you may simply have to back and take some minor adjustments. Rest assured that the adjustments in question will come together to make a huge difference.
About the Author:
To learn more about SEO, don't hesitate to contact fishbat.. Also published at Website Crawlability Tips That Enhance Long Island SEO.
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