Sunday, December 24, 2017

Long Island SEO: What Does Content Is King Mean?

By Arthur Williams


If you know anything about Long Island SEO, it's fair to assume that you've heard numerous phrases throughout this learning process. Perhaps the most common is the phrase "content is king," which can be applied to many other industries as well. What exactly does this phrase mean, though? Have you been saying it without knowing its true meaning? If you'd like to know what this phrase is all about, you'll have to go back all the way to 1996.

In 1996, an essay entitled "Content is King" was published on Microsoft's website. The author of the essay in question was Bill Gates, one of the co-founders of the company in question. In the essay, Gates said that, eventually, content would become the most popular form of media online. It's easy to see that his words were correct, as the Internet is used by billions of people around the world for information-related reasons.

Moving on, Gates said that the Internet gives people the platform to post and publish whatever they want. This has become especially true with the advent of social media, which most people use in some form or another. It's also worth noting that, thanks to various services, people can create their own blog sites within minutes. It has never been easier for people to get their content out into the open, as the likes of fishbat.com can attest.

Over the course of several decades, it's safe to assume that "content is king" has evolved to mean different things to different people. Those that work in marketing want to consistently create more content so that they remain in the public eye. Long Island SEO specialists want to tailor said content so that it will be optimized for search engines. These are just a few ways that this quote has changed from year to year.

To say that Bill Gates had an impact on computers would be an understatement, but his influence spread to business as well. Much of what he wrote about in his "Content is King" essay applies today, as content continues to be a driving force. For those that are looking to get into the business world, the aforementioned essay is required reading. Despite the fact that it was published more than two decades ago, it holds up surprisingly well.




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