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Google fixes a rank for each website based on the keywords in domain name,content,design of website,TLD,Domain age, number of visitors,loading capacity etc.Over 80% of the Internet's users go to a search engine before reaching a web site.When someone types a product into a search engine, and if our web site is listed at the top of these results, they may visit our site and chances are there that they may become our customer.I have used the SEV(Search Engine Visibility) service from XnYnZ.com as they provide keyword and suggested topics,submit the site to over 100 search engines and also provide reports which will eventually improve the website traffic.In short SEO is the best way to promote site and gain the desired web presence.
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