One of the easiest ways to make money online is to market directly to the prospects who have signed up to get your emails, a fact you are likely aware of. This sort of direct selling via email is called Email Marketing.
This method is one that all successful internet marketers employ at one point or another, if not all the time. Take a moment and read through an IM forum and you'll find a ton of posts on email marketing and how important it is. These messages are usually about the newest and most impressive super-secret tactic to earn money. If you really want to implement this strategy to make some nice cash, then you are going to have to strip back the fat and stick to the essentials.
Always remember that the only email address you are going to get, at least in the beginning, is the address that someone thinks you should have. A lot of people will opt-in to an email list with a special email that has been made for that reason alone. What you have to do is impress them with your messages so that they'll want to use their "real" address to sign up. It can be annoying because your list server really can't tell which address is a primary one and which isn't, even if you'd love to have a list that is composed mainly of principle addresses.
Your automatic responder should have the ability to double check, just to make sure people really want to subscribe to your list. As soon as their email address is entered, they should receive an automatic confirmation email. There are a lot of people who sign up for things that they don't want to because of accidents or even plain old curiosity. When you give people the option to opt back out, this might be what keeps them subscribed after all. It shows you care more about them than your profit margin. Ironically, this is what will usually raise your profits by quite a lot.
When your sales drop or the number of subscribers on your list declines, you might be tempted to overdo thing in an attempt to fix the problem. Usually all this does is turn people off. The only way to fix the problem is to make sure you go back to basics. After all, there's a good reason you have a solid foundation. You'll be surprised at how quickly you can recover once you concentrate on applying what worked for you in the beginning.
This method is one that all successful internet marketers employ at one point or another, if not all the time. Take a moment and read through an IM forum and you'll find a ton of posts on email marketing and how important it is. These messages are usually about the newest and most impressive super-secret tactic to earn money. If you really want to implement this strategy to make some nice cash, then you are going to have to strip back the fat and stick to the essentials.
Always remember that the only email address you are going to get, at least in the beginning, is the address that someone thinks you should have. A lot of people will opt-in to an email list with a special email that has been made for that reason alone. What you have to do is impress them with your messages so that they'll want to use their "real" address to sign up. It can be annoying because your list server really can't tell which address is a primary one and which isn't, even if you'd love to have a list that is composed mainly of principle addresses.
Your automatic responder should have the ability to double check, just to make sure people really want to subscribe to your list. As soon as their email address is entered, they should receive an automatic confirmation email. There are a lot of people who sign up for things that they don't want to because of accidents or even plain old curiosity. When you give people the option to opt back out, this might be what keeps them subscribed after all. It shows you care more about them than your profit margin. Ironically, this is what will usually raise your profits by quite a lot.
When your sales drop or the number of subscribers on your list declines, you might be tempted to overdo thing in an attempt to fix the problem. Usually all this does is turn people off. The only way to fix the problem is to make sure you go back to basics. After all, there's a good reason you have a solid foundation. You'll be surprised at how quickly you can recover once you concentrate on applying what worked for you in the beginning.
About the Author:
Ron Stucky is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on exfuze and on MLM success
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