Monday, August 5, 2013

Going Beyond The Traditional Content Marketing

By James Steele


Even though the article marketing landscape has changed with Google's Farmer/Panda update, you can learn how to make it work better for you. Not long ago, there were two alternative strategies if you were an article marketer. Some focused on getting their content syndicated, while the majority relied on article directories to get ranked by the search engines. Having your articles in directories, however, is no longer a guarantee of getting them ranked if the content isn't good.

All you have to do if you want to see what is the normal approach is read some in article directories. Of course you need to provide good value to readers, and that generally compels content writers to stick with the expository format. Dare to do something others do not such as different kinds of article strategies. We all have our opinions, and writing something expounding on yours for whatever topic is great.

Unless you're already an expert in the niche you're writing about, you're going to have to do some research, and how you go about this will largely determine how good your article is. The majority of article writers rely on other articles that have been published online for their research. As you might expect, this leads to thousands of articles that contain virtually identical information. We advocate going above and beyond the call of research duty. A university or public library or even a good bookstore can be good places to find material for your articles. This takes a little more work, but it ensures that you'll have access to a wider variety of information.

If you write articles, then you already understand the need to produce it and get it done fast. Writing a quick outline for articles or blog posts is essential to get the content written quickly. Not everybody will do this, but we assure you this is a common sense task used by the best writers. All articles have a primary goal based on a single item, and the article then supports or describes the rest. If you have a stand to take, then you will need to make a thesis statement followed by support. Of course the last paragraph is always a conclusion that ties everything together.

What you have just read have been used by countless content writers and with good results. Just be sure you know that the net is very competitive, and that means your content has to deliver the goods. Just commit to making everything you write of high quality because people are very tired of poor quality content.




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