Saturday, October 6, 2012

What You Should Know About Facebook Advertising

By James Steele


It is likely that you are familiar with, and use Facebook, if you spend a portion of your time online. People these days ask about Facebook like they used to ask for each other's phone numbers. Since this particular social networking website has exploded in popularity, it's not an unreasonable question to ask. Your Facebook page nowadays is the equivalent of your online identity. How can this help marketers like you? All it means is that Facebook is replete with potential targeted traffic, and you have to take advantage of that.

On a daily basis people log on to Facebook to socialize and encounter new people, get in touch with old acquaintances, and to pass their free time with games and blogging. Would you love to tap into this potential market to advertise what you provide? It sure is! Now that people everywhere are realizing what an amazing advertising medium Facebook can be to attract targeted customers, the popularity of Facebook marketing has soared. There are millions of users on Facebook and they have varied interests, which is a perpetual Goldmine for online marketers. In the course of this article we will look at the advantages of using Facebook to improve your marketing efforts.

The social ads service on Facebook is the most prevalent method of Internet advertising that's done through that particular service by businesses. It is one of the best ways, and one of the easiest, to advertise using Facebook. With social ads, you have the added advantage of gearing your ads to whatever demographic you need, depending on their interests, age, gender, etc. This makes your ad an extremely targeted ad, which is going to result in having people who are actually interested in what you are offering click your ads. And a high click-through-rate (CTR) will mean more visitors and more sales, giving you an increased yield for your advertising dollars. You can add any pictures you want to on your advertisement, and make it more appealing to people and bring your traffic up even more. How? An ad that has a picture with it gets more attention and thus gets a better response. Also be sure the content of your ad is attractive and well-written. There's always the option to hire a professional if you are afraid you don't know what you're doing.

Even though Facebook has its Social Ads service, there are other ways to market your business on the social networking site. This would be through the Facebook groups and pages. If you start a group that goes viral you will truly see the power of Facebook marketing and see the speed with which it can work. All you have to do is make a page or Facebook group that provides info on your business. After creating the group a good way to drum up some interest is to invite your friends to join and suggest that people you know become a fan of your business. You can only invite people with groups, so keep that in mind. Fan pages will make it your responsibility alone to get traffic to your particular marketing scheme. The important things is that by developing a presence on Facebook that people can't ignore, there's a good chance you'll get the responses you desire.

Finally, you should know that Facebook is connected to millions of people and it is possible to get thousands of followers overnight. Regardless of the outcome for your business, you'll have a strong outlet for marketing, due to the fact that your visitors will have already expressed their interest. Just do what you can on Facebook and never say no to someone who might do you some good in the long run. Network as much as you are able to with people who are interested in what you have to offer.




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