One month following Google Panda 3.3 being launched, enormous number of web sites which got penalized by Google are nowhere to be obtained in search results. With this coming up, companies pose a sound inquiry: is search engine optimization still a dependable option among business services online?
What actually just happened when Google Panda 3.3 was released? Basically, Google windswept the web for websites which it believes have unnatural links. Google got smarter. Even if websites are generating links via SEO articles, Panda 3.3 penalized those websites which are obtaining a large number of links which are poor quality and which typically are derived from disseminating content thru networked blogs as well as other automated circulation services.
Website owners should not feel disheartened about the fact that Google is always changing its algorithm. Google's job is to maintain the web clean from any clutter. This can be a tough job to do taking into consideration that there are enormous number of websites out there. Before, Google only penalized web sites that participated in link buying in an attempt to control PageRank. Nowadays, Google got smarter and visited links which come from low quality content.
With this relentless chase for Google's new guidelines, companies might feel like investing on internet website marketing by means of website creation and optimization is risky and unstable. Is it smart to stop internet marketing investments?
The answer is no. The web continues to be a highly leverageable place in particular for start-ups as well as SMEs who have low capitalisation and yet a good product to provide its market.
The only way to win over Google is to follow its rules, regardless of the many times these rules have changed and will still vary. Furthermore, creating and disseminating premium content will always be in line with that Google wants.
How then must business owners align with Google? It begins from the very instant when they are just conceptualising their websites. Business and website owners should bear in mind that Google wants top quality, relevant content for its visitors. In web design, having no content and all images on the home page is just not a good way of giving Google a visibility of the site. Putting flash elements which Google seriously is not able to index is also not a good way to let Google be familiar with what the website is about.
Accepting that Google will continually raise the bar for quality in web sites and content shared in the web by these web sites will help alleviate the website owners worry over creating and optimising web sites. After all, there is nothing off beam about striving for excellence and being the best website amongst your competition, both in Google's eyes and in your would-be customers' eyes.
What actually just happened when Google Panda 3.3 was released? Basically, Google windswept the web for websites which it believes have unnatural links. Google got smarter. Even if websites are generating links via SEO articles, Panda 3.3 penalized those websites which are obtaining a large number of links which are poor quality and which typically are derived from disseminating content thru networked blogs as well as other automated circulation services.
Website owners should not feel disheartened about the fact that Google is always changing its algorithm. Google's job is to maintain the web clean from any clutter. This can be a tough job to do taking into consideration that there are enormous number of websites out there. Before, Google only penalized web sites that participated in link buying in an attempt to control PageRank. Nowadays, Google got smarter and visited links which come from low quality content.
With this relentless chase for Google's new guidelines, companies might feel like investing on internet website marketing by means of website creation and optimization is risky and unstable. Is it smart to stop internet marketing investments?
The answer is no. The web continues to be a highly leverageable place in particular for start-ups as well as SMEs who have low capitalisation and yet a good product to provide its market.
The only way to win over Google is to follow its rules, regardless of the many times these rules have changed and will still vary. Furthermore, creating and disseminating premium content will always be in line with that Google wants.
How then must business owners align with Google? It begins from the very instant when they are just conceptualising their websites. Business and website owners should bear in mind that Google wants top quality, relevant content for its visitors. In web design, having no content and all images on the home page is just not a good way of giving Google a visibility of the site. Putting flash elements which Google seriously is not able to index is also not a good way to let Google be familiar with what the website is about.
Accepting that Google will continually raise the bar for quality in web sites and content shared in the web by these web sites will help alleviate the website owners worry over creating and optimising web sites. After all, there is nothing off beam about striving for excellence and being the best website amongst your competition, both in Google's eyes and in your would-be customers' eyes.
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