These days, owning a website that no-one can find in Google is like collecting water with a broken barrel. There is simply a need to appear on the top of Google for just about any investment towards creating a website to be meaningful. Because Google modifies algorithm some 500 times over a year, appearing on top of Google is resembling an action-packed chase that sees optimisers, web designers, and website owners always going after Google wherever it leads the game.
What's interesting to note is that Google puts a lot of its team resources to engineering, testing, and releasing algorithms almost twice each day just for one reason: to improve user experience.
If one really wants to rank a website to the top, then creating the website and optimising it with the user experience at heart, besides mere ranking and conversion, will encourage Google to rank the website to the top. Google is telling us that while SEO is good, ranking will naturally follow if the web site is indeed appreciated by visitors and by Google.
Google Panda 3.3: Google Rewards Sites For Search Quality
Lately, Google rewarded websites with high quality content; catapulting them in the ranking position while pulling down "low quality" sites, which Google defined as those that obtain back links from low quality sites in return for low quality posts distributed in mass. Google called this webspam. In its aftermath, Panda 3.3 sent enormous number of websites falling 100 places from the search. Observers say that unfortunately, this new release from Google affected smaller but good quality sites as well.
In recollection, this might have been harsh of Google. There is certainly nothing technically immoral about mass writing and mass circulating content. The web has numberless websites, therefore several hundred inimitable versions of top quality content is needed to be able to connect with these websites. Indeed, the focus have to be on the quality of the content being mass circulated. Google is right in flagging poor quality content distributed in mass as webspam. This kind of content does nothing but litter the web, and Google is doing a superb job cleaning things up.
The Page Layout Algo
Google likewise released its Page Layout algorithm for the way web pages should come out when users visit them on the search. Google warned that it won't rank web sites with little or zero above-the-fold content and those that bury text under advertisements or images.
With these two new algos on quality content and web page layout, website owners now have to consider a brand new approach to website design and SEO. Keeping in mind Google's ultimate goal to make the consumer experience enhanced, peppering the web page with ads at the expense of content will merit a relegation in the ranking.
Google leaves us with a continuing contest of chase even as it attempts to describe methods to give its searchers the very best experience. It is because Google may never be able to definitively depict what exactly is best. Thus, the unceasing chase.
Author's note: As of this press time, Google launched version 3.5 of the Panda which it identifies as freshness algo, while webspam algorithm has been officially named the Penguin.
What's interesting to note is that Google puts a lot of its team resources to engineering, testing, and releasing algorithms almost twice each day just for one reason: to improve user experience.
If one really wants to rank a website to the top, then creating the website and optimising it with the user experience at heart, besides mere ranking and conversion, will encourage Google to rank the website to the top. Google is telling us that while SEO is good, ranking will naturally follow if the web site is indeed appreciated by visitors and by Google.
Google Panda 3.3: Google Rewards Sites For Search Quality
Lately, Google rewarded websites with high quality content; catapulting them in the ranking position while pulling down "low quality" sites, which Google defined as those that obtain back links from low quality sites in return for low quality posts distributed in mass. Google called this webspam. In its aftermath, Panda 3.3 sent enormous number of websites falling 100 places from the search. Observers say that unfortunately, this new release from Google affected smaller but good quality sites as well.
In recollection, this might have been harsh of Google. There is certainly nothing technically immoral about mass writing and mass circulating content. The web has numberless websites, therefore several hundred inimitable versions of top quality content is needed to be able to connect with these websites. Indeed, the focus have to be on the quality of the content being mass circulated. Google is right in flagging poor quality content distributed in mass as webspam. This kind of content does nothing but litter the web, and Google is doing a superb job cleaning things up.
The Page Layout Algo
Google likewise released its Page Layout algorithm for the way web pages should come out when users visit them on the search. Google warned that it won't rank web sites with little or zero above-the-fold content and those that bury text under advertisements or images.
With these two new algos on quality content and web page layout, website owners now have to consider a brand new approach to website design and SEO. Keeping in mind Google's ultimate goal to make the consumer experience enhanced, peppering the web page with ads at the expense of content will merit a relegation in the ranking.
Google leaves us with a continuing contest of chase even as it attempts to describe methods to give its searchers the very best experience. It is because Google may never be able to definitively depict what exactly is best. Thus, the unceasing chase.
Author's note: As of this press time, Google launched version 3.5 of the Panda which it identifies as freshness algo, while webspam algorithm has been officially named the Penguin.
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